As is the case with most things one purchases, a smartphone loses its value over time. This depreciation is unavoidable but the rate at which it occurs is different for different brands, with Apple devices retaining the best value over any of its competition.

A website called BankMyCell (Via PhoneArena) recently published a new report, which tracked the erosion value of various devices. Over the course of last year, the company tracked the buyback value of 310 popular smartphones on an hourly basis. Through this, it was found that Android smartphones across the board lost their value at double the rate of their iOS counterparts. In other words, Apple iPhones retained their value better over the course of ownership within the first two years.

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As per the report, Android smartphones worth over 700 US Dollars usually see a depreciation rate double that of iPhones, with the depreciation starting as soon as one unwraps the device. Over the first year, the depreciation of an iPhone was around 16.7 percent, rising to 35.47 percent by the end of the second year. In comparison, an Android smartphone’s value decline by 33.62 percent in the first year, and down by 61.5 percent by the end of the second year.

While one would assume that the gap shortens overtime, tracking till the fourth year revealed that this is not the case as iPhone’s value only drops by 66.43 percent in comparison to Android devices’ 81.11 percent over the same period. The report even offered examples like the case of the Samsung Galaxy S20 Ultra having a buyback value which was 64.71 percent of the original price while the Apple iPhone 11 Pro Max lost only 32.22 percent of its original retail value after 9 months.

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British brand financial consulting company BrandFinance has released its 2020 500 Most Valuable Global Brands. The list contains what the company says is the most valuable brands in the world as of January 2020. As expected, US companies dominate the first six spots while Chinese firms occupy the next 3 spots. The top 10 is completed by a South Korean company which is Samsung.

US e-commerce giant Amazon emerged as the most valuable brand globally with a brand value exceeding US $220.7 billion. This is said to be an increase of 17.5% over last year. These increases are due to Amazon’s expansion in cloud computing, streaming media, consumer electronics and logistics.

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Tech giant Google came in second with an estimated brand value of more than US $159.7 billion. This represents a year-on-year increase of 11.9%. In third place is yet another tech company Apple with a brand value of more than US $140.5 billion. However, Apple’s value saw a year-on-year decline of 8.5%.

At the 4th to 10th places are Microsoft (US $117 billion), Samsung (US $94.4 billion), Industrial and Commercial Bank of China [ICBC] (US $80.7 billion), Facebook (US $77.9 billion), Wal-Mart (US $ 77.5 billion), China Ping An (US $69 billion) and finally, Huawei with an estimated brand value of $ 65 billion.

Also worthy of note is that in terms of industry classification, technology companies have the highest value in the top 500 with a total of 46 companies with a value of more than US $986.5 billion. By region, U.S. companies have the highest value with 205 companies valued at more than US $320.4 billion. China comes second with 70 companies in the top 500 and a cumulative share of 18.9% and total brand value of US $133.4 billion.

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(source)

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