XIDU is a fairly new laptop manufacturer that was established back in 2012 but the story goes even further back in 2009 when its two founders, Mr. Tang and Mrs. Zhou, met. As a matter of fact, it is a kind of a love story. This couple, eager to create a better future for themselves, resigned from the small companies they were working at and took off to start their own business.

In the early days of the company, they produced casings of laptops for other brands and sometimes they even had to deliver goods taking a crowded bus. However, the two people survived this difficult period with each other’s unconditional support and even got orders from big brands such as Microsoft and Hewlett-Packard. Committed to their original plan, they took the lead in the industry and established a long-term strategic partnership with many big brands. Despite their success, the couple never forgets where they came from, and they are easygoing and always get along well with the frontline employees.

In a meeting with some of their young employers, they heard them complaining about not being able to obtain a laptop for themselves as they were too expensive for them. This is the turning point for the company and the moment they decided to start producing their own laptops that would perform good but would be affordable for young people.

Being a rising brand in the industry doesn’t mean inexperienced as they gained experience in R&D and production of notebooks from contract manufacturing in the past. The founders collected the demands of many young people: they want a laptop that is cost-effective, portable, versatile and good-looking. Centering on these core demands, XIDU overcame all technical problems and finally made the first laptop that amazed all the young people in the factory. Moreover, as an original equipment manufacturer for big brand models like Microsoft’s Surface and Lenovo’s YOGA, they use the same equipment and mold. As a result, their laptops have the DNA of well-known models. Craftsmanship and design are close to perfect and nowadays, most of their models are attracting a great number of loyal fans worldwide.

You can find all of XIDU laptops on their official Aliexpress Store as well as their own store that ships in cooperation with Amazon. At their store, you can use coupon XIDU60
that will get you $60 off! Also, you can find them on Amazon US and Amazon UK.

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Oppo has already managed to establish itself as one of the leading smartphone brands in the Asian markets. The company is also among the top five smartphone vendors across the world. Now, the company is all set to take a step forward.

In order to expand its business and possibly enter new markets, the company has announced that it is establishing a new brand named ‘Zhimei’ which will focus on developing products with new and emerging technologies.

The company announced that it has officially established an Emerging Mobile Terminal Division and has appointed Liu Bo, the former OPPO Chief Procurement Officer, as OPPO Vice President and President of Emerging Mobile Terminal Division. He will be looking after everything at this new brand and will directly report to Oppo CEO Chen Mingyong.

Making the announcement of this new brand, Oppo CEO Chen Mengyong said that the new brand is for the emerging mobile technologies and will lay out the future plans of Oppo in the 5G era. He also said that with this brand, Oppo is planning to promote entry-level products with smart futuristic technologies.

In line with this, the company will also continue to increase its investment in research and development (R&D) to deepen the integration of new technologies with its hardware and software. The Zhimei brand will also develop AI-based products as well as IoT products.

Read More: Oppo’s flagship smartphone codenamed ‘Poseidon’ appears on Geekbench; features SD855 SoC and Android Pie

The company will be expanding its product portfolio to launch smart mobile accessories such as smart headphones as well as smart lifestyle products like smartwatches. We can also expect the company to launch products focused towards the sports and healthcare market.

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Earlier today, we reported that Xiaomi has announced to make ‘Redmi’ an independent brand. The new brand has already scheduled a launch event on 10th January in China where it will launch its first smartphone with a 48-megapixel camera sensor.

While the company announced that the Redmi brand will go independent, it did not reveal the reason behind taking such a step. Why did Xiaomi decide to make Redmi an independent brand when it was the most popular smartphone series of the company? Well, we now have answers. Xiaomi’s CEO Lei Jun has explained this in response to a user on Weibo.

Lei Jun explains that the primary reason behind separating both Mi and Redmi brands is the focus. While the Redmi brand focuses on value-for-money budget smartphones, the Mi brand is focused on high-end devices. Also, the Redmi devices are primarily sold through e-commerce platforms while Mi devices are not e-commerce focused.

Additionally, the separation of the Redmi brand will also be beneficial to Mi brand given that the company will be able to focus more on it. With this, the company now has three smartphone brands, each catering to a particular segment — Mi for premium phones, Redmi for budget phones, and Poco for ‘affordable premium’ phones.

The strategy being adopted by Xiaomi is similar to the one adopted by Huawei. While Huawei is focusing on high-end phones, its sub-brand Honor is focused on making budget phones. Oppo also started a new brand Realme last year, but within a couple of months, the brand split from its parent company to operate independently.

Read More: Xiaomi Poco F2 concept render promises higher screen space with waterdrop notch and improved smartphone design

As said, Xiaomi is holding a launch event in Beijing, China on 10th January at 2:00 PM (local time) to launch the first under the newly independent brand. While the teaser image suggests a 48MP primary camera sensor, no more details about the upcoming smartphone are known yet.

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