Bugatti has an established profile of quality, excellence, and exquisiteness in the design of its sports cars which are truly iconic. It is now teaming with watchmaker VIITA to develop three excellent smartwatches that will reflect cutting-edge technology and materials in crafting what the two firms see as masterpieces. VIITA has blossomed to become a leading luxury smartwatch brand. Its combination with Bugatti reflects a common design philosophy of excellence and deployment of cutting-edge technology as drivers for their products.

The three new Bugatti smartwatches bear the names of some of the luxury automaker’s iconic brands – like the Bugatti Pur Sport, Le Noire, and Divo. The three models are all prefixed by Bugatti Ceramic.

All three smartwatches are brimming with some impressive features and functionalities. There are up to 90 different sport modes, health and fitness sensors to monitor vital statistics at every moment, as well as acceleration and GPS. The dual-purpose heart sensor measures both heart rate and heart rate variability.

The three Bugatti smartwatches are crafted with the highest level of precision, class, and comfort. There is a Bugatti rubber wrist strap or a titanium strap to choose from. Several personalization and customizations are possible with each of the models.

The impressive-looking bezel is made of scratch-resistant ceramic. The cover is forged from lightweight titanium. Up to two weeks of use could be gotten from the 445mAh capacity battery of the smartwatches. The Bugatti smartwatches also have a hi-res 390 x 390 pixel LED touchscreen within the sculpted sapphire glass housing.

As for the pricing, the three new smartwatches won’t cost as much as a Bugatti sports car but are priced as luxury watches, thanks to the premium materials used in their production. They are available for early-bird buyers for €899. A five-year warranty is available for each of the models which are believed to be in limited supply.

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(source)

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