Chinese company Lenovo has officially launched its much anticipated ZUK Edge smartphone today. The Lenovo ZUK Edge was launched via an online conference and even though the company didn’t roll out the drums to herald the launch of another sleek flagship, the ZUK Edge’s specs lineup and spectacular design speaks volume about the smartphone.

Design

The ZUK Edge adopts its own design as it looks nothing like the Xiaomi Mi Mix, the screen-to-body ratio isn’t as high as was found on the Mi Mix as the Edge comes with a physical home button and other features which differentiate both high-end smartphones. The display only accounts for 86.4% of the entire screen, according to the official statement and that is amazing. The device also has a dimension of 142.9 x 74.5 x 7.68 mm.

There is a front home button under which is embedded the fingerprint scanner aboard the ZUK Edge. It is Lenovo’s first smartphone to use an underglass fingerprint sensor. Just as we saw in leaks, the ZUK Edge comes in black and white color variants only and of the two, the black color has a more rugged, and sophisticated look. Both variants adopt an all-metal body build with 2.5D glass on top. The screen is a flat one despite the device being called the ZUK Edge.

Specification – Lenovo ZUK Edge

Taking a look at the specs, the Lenovo ZUK Edge sports a 5.5-inch 1080 pixels display and is powered by a Qualcomm Snapdragon 821 processor clocked at 2.35GHz. The device comes in two storage versions, one having 4GB of RAM and another with 6GB of RAM. Both versions feature 64GB of internal memory which is likely expandable.

Camera wise, the ZUK Edge comes with a decent camera setup as the device features a 13MP rear camera with LED flash. There is also an ample 8MP front-facing camera for cool selfies. The ZUK Edge also has under its hood, a 3,100mAh battery and has support for dual SIM / dual standby as well as full network support.

In addition, Lenovo also launched a ZUK Edge L Model with a customized gift box. The L model is a customized version of the ZUK Edge with a Lee Min Ho themed gift box. In case you don’t know, Lee min Ho is a popular South Korean actor.

Pricing

As for the prices, the Lenovo ZUK Edge version with 4GB RAM + 64GB storage carries a price tag of 2,299 Yuan (around $330), while the version with 6GB RAM + 64GB ROM starts at 2,499 Yuan ($360). The customized ZUK Edge L Model carries a price tag of 2,499 Yuan ($360) as well. Reservations for the ZUK Edge is already on while the device will go on sale on January 1. You can also check out the full specs of the Lenovo ZUK Edge from here.

The post Lenovo ZUK Edge Official: 86.4% Screen, SD 821, Starts at 2299 Yuan ($330) appeared first on Gizmochina.