Chinese EV powerhouse BYD will officially unveil the Shark electric pickup truck on the global stage in Mexico next week. The Shark is BYD’s first pickup electric truck and this will be the first time that a new BYD model is first released outside China for a while. The global launch is specifically scheduled for May 14 as per a launch teaser poster shared by the company.

The BYD Shark’s global debut in Mexico is ushering in the global era of new energy pickup trucks, according to BYD. The model is expected primarily aimed at overseas markets, underscored by its strategic launch in Mexico. The unveiling of a BYD pickup truck is coming after the brand has released several passenger cars. The regulation regime governing pickup trucks is very stringent when compared to regular passenger vehicles in China.

The BYD Shark is a mid-to-large size model that is bigger than the popular Toyota Hilux. The model will be built on the BYD dual-mode offroad (DMO) platform, as highlighted by BYD previously. The DMO platform was unveiled last year when BYD launched the Fang Cheng Bao lineup in August 2023. There is also a growing market for pickup truck EVs in China, with Geely announcing the Radar RD6 electric pickup truck back in 2022. The Radar RD6 has continued to remain in the market with some decent sales statistics since its first deliveries in November 2022. The RD6 which is designed for off-road movement has also been launched in Laos last November.

BYD has not yet provided any pricing information for the BYD Shark pickup EV at this time. The release date of the model is also unclear but we expect greater optics as the May 14 launch date draws closer.

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