Samsung Electro-Mechanics, an electronic component manufacturing arm of the South Korean giant Samsung, is now considering to enter the mid-range smartphone camera module market. This was announced by the company during its second-quarter earnings call earlier this week, as reported by The Elec.

The company’s Vice President Bae Kwang-wook said that the company demand for camera modules of mid-range smartphones has been on the rise and it anticipates increased demand for the high-resolution sensors and optical zoom sensors.

He added that the company has been planning to enter this market for some time and it plans to compete based on the pricing of the module. Samsung Electro-Mechanics will likely provide high-resolution camera modules for the Samsung Galaxy A-series phones.

Interestingly, the announcement comes just a day after it was reported that Samsung Electro-Mechanics has secured a contract from Apple to supply camera parts as the US-based tech giant looks to diversify its supply chain.

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Samsung Electro-Mechanics, which has supplied camera modules for premium smartphones such as Galaxy S- and Galaxy Note-series, could be entering the mid-range market because of the falling demand for premium phones.

In line with this, it is also being reported that the company could introduce Optical Image Stabilization (OIS), a premium feature, for the upcoming Galaxy A-series smartphones launching next year. It is also planning to offer differentiating features such as better optical zoom and slimmer design.

For the second quarter of this year, the company posted 96 billion won in operating profits and 1.8122 trillion won in revenue, which represents a decline of 41 percent and 5 percent, respectively compared to last year.

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