Lenovo did surprisingly well in the PC market, with the company rising to the top pretty soon after its entry. However, when it came to the smartphone market, this Chinese tech giant is struggling. Recently, it was said that the company’s acquisition of Motorola from Google wasn’t exactly successful and even outside of Motorola, the company’s own smartphone lineup hasn’t been able to make its mark in the industry.

We have seen some great phones from the company, but since it is mainly operating in the low-end and mid-range segment, the search for sales hasn’t exactly yeiled expected results or improved its image as a smartphone maker. But the company seems to be invested in this industry and it is said that in the next couple of years, it will make sure that it does well in one of the most important markets in the world, the Chinese smartphone market.

We have seen the Chinese market dominated by the likes of OPPO, Xiaomi, and Huawei, which means it’s not going to be easy for Lenovo to aggressively expand its market share in the region. What usually helps a company improve its share is aggressive pricing and looks like Lenovo is going to opt for the cost pricing strategy to take on competitors in China.

According to the Chinese media CNR, Lenovo Mobile Business Group President, Cheng Xudong said recently that the company plans to give up the race for profits by pricing its products at cost. He beleives that phones from the ZUK lineup as well as Moto lineup will help the company increase its presence in the Chinese market. And if it manages to make its mark in the super-competitive Chinese market, then Lenovo could easily take on competitors in the global market.

No wonder Lenovo priced the ZUK Z2 cheaper than the Xiaomi Mi5 at 1799 Yuan ($283)! But there’s no guarantee that a no profit strategy is going to work in the long run. We will have to wait and see how Lenovo performs in the coming years.

What are your thoughts? Can ZUK and Moto phones make Lenovo one of the top smartphone makers in China and in the world?

(Via)

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This year, there were a few Chinese companies at MWC 2016 held in Barcelona, Spain. We were present at the event and managed to get our hands on the latest budget smartphone from the Chinese company Blackview, namely the Blackview A8. The phone redefines budget smartphone since it costs just $56 (at MWC we were told that the price would be around $43, so we better wait for the final price quoted by retailers) and features pretty decent specs for its price. Now, here are a few more details about the device.

First of all, the Blackview A8 will go on sale soon. The company informs us that the first batch of A8 smartphones will start shipping by March 25, which is just a couple of weeks away. Looks wise, the phone feels well built and the company seems to have done a good job with the design.

As for the specs, the Blackview A8 features a quad-core MT6580A chipset clocked at 1.3GHz. In case you have been following the Chinese chip market, this isn’t the latest or the greatest chip in the budget segment, but its still pretty decent. Further, you get 1GB of RAM on board along with 8GB of internal storage which is further expandable up to 32GB via MicroSD.

There is a compact 5-inch IPS 720p display up front. The phone comes with 8MP cameras on both the back as well as front with LED flash. It supports dual SIM dual standby and sports a 2000mAh battery. Given its low-cost pricing, this is just a 3G smartphone. But the company seems to be working on a 4G version at a slightly higher price tag. As for software, the Blackview A8 runs on Android 5.1 out of the box. Color options include pearl white, champagne gold and violet black. Shipping starts by the end of the month.

Meanwhile, you can check out our hands-on with the Blackview A8 from here.

You can also check out the other Blackview smartphones on sale from below

Blackview Ultra Plus

Blackview BV2000S

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