In recent years, its become increasingly more common that major firms have been working on creating their own chipsets. Now, Google has hired an Intel veteran to lead its custom chip division.

According to a TechCrunch report, the search engine giant has brought in Intel executive Uri Frank as the Vice President of its custom chip division. As per Amin Vahdat, Google Fellow and VP of systems infrastructure, “The future of cloud infrastructure is bright, and it’s changing fast. As we continue to work to meet computing demands from around the world, today we are thrilled to welcome Uri Frank as our VP of Engineering for server chip design.”

By hiring Frank, the company now has an official who is experienced in the chip industry. Uri has spent two decades at Intel, rising from a mere engineering roles to corporate Vice President at the Design Engineering Group. Frank will now be leading the custom chip division of Google in Israel. For those unaware, the company has been building its own chips since back in 2015, and is now raising its efforts in this regard.

He further added that “Google has designed and built some of the world’s largest and most efficient computing systems. For a long time, custom chips have been an important part of this strategy. I look forward to growing a team here in Israel while accelerating Google Cloud’s innovations in compute infrastructure.” In other words, its Frank’s job to lead Google’s custom chip unit to newer heights.

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It has been more than a year since US-China trade war escalated and the one of the most affected sectors is technology-related and the most impacted among the companies is Chinese giant Huawei because of the sanctions imposed by the U.S.

With the escalation in the trade war, many companies are facing production and supply chain issues, forcing those companies to move out from China or diversity their production facilities into more regions.

One of the sector where the United States severely lags behind China is chip manufacturing. However, the U.S. government has been working on new ways to boost the sector and encourage local manufacturing.

In line with that, the U.S. Senate is reportedly considering to include a new bill to boost competitiveness against China for previously-approved measures to supercharge the country’s chipmaking industry.

The $30 billion funding package would include elements to boost the U.S. technology sector and the bill is expected to be up for a full vote in April. However, the legislation has not been finalized and thus, more details are not yet available.

The source of the report, who remains unnamed, says that the package is likely to have provisions to curb China’s access to U.S. capital markets. Last year, a legislature was proposed to provide funding of $100 billion to boost research in key technology areas, from artificial intelligence to quantum computing and semiconductors.

The semiconductor industry has also been pushing for an investment tax credit for spending on semiconductor tools, which can cost billions of dollars for new factories and typically far outstrip the cost of buildings.

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