Today, Xiaomi officially unveiled the CC series of smartphones that would be developed in partnership with Meitu. Recall that the Chinese tech giant acquired Meitu last year and took over the company smartphones and smart home products division. Meitu will reportedly focus on imaging technology.

In a lengthy Weibo post, Xiaomi’s CEO Lei Jun shed light on the reason why the company chose the name CC for the new series. He revealed CC means Colorful & Creative and is developed by the Chic & Cool 90 team which likely comprise staffs from Xiaomi and Meitu’s R&D.

The new series is expected to get two new smartphones under its portfolio and they will go by the monikers Xiaomi CC9 and CC9e. We had expected the phones to be announced today but that didn’t happen. However, Lei Jun also explained that the number 9 in the CC9 moniker represents the age of the company (Xiaomi is 9 years this year). He also hinted the brand will be sold globally as an independent brand when he said the phone is focused on young people around the world.

The Chic and Cool 90 team which is responsible for the product development consists mainly of young persons born in the 90s, which makes it the youngest product team at Xiaomi. Lei Jun also revealed, surprisingly, that more than half of the team members are drawn from the arts and fine arts professions, unlike other Xiaomi product teams. This is because the series is focused more on aesthetics with the use of trendy colours.

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But then, the phone will not lag behind in the hardware configuration. Xiaomi’s CEO equally disclosed that the device will be a flagship for young people. It will feature the new aesthetic concept of“Xiaomi X Meitu AI Aesthetics Lab”. It will have the best imaging solution regardless of the sensor onboard. The product will combine advanced camera hardware and beauty technology in order to create a Colorful and Creative photo experience both for the front and rear cameras. 

Meitu has got an impressive imaging technology and so, tapping from Xiaomi’s R&D, we hope to see an amazing camera output. We expect Xiaomi to announce the new CC9 and CC9e soon.

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