Earlier today, during a joint conference by LeEco (LeTV) and Coolpad, it was officially announced that former Huawei President, Liu Jianfeng will be coming on board and taking the reigns as CEO of Coolpad Group. He will also serve as special adviser to LeEco Chairman, Jia Yueting.

Liu Jianfeng was the President of Huawei’s Consumer Business Unit up until 17th of February, 2015 when he announced his resignation. He played a pivotal role towards the company’s current success and he’s expected to replicate that success at Coolpad.

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Coolpad has seen some major changes in recent times following LeEco’s new position as the largest shareholder of the company. A sub-brand called CoolEco has been formed by both companies and they have also launched their first jointly-made phone, the Cool 1, under the new brand.

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