At Mobile World Congress in Barcelona, China-based Coolpad Group, a mobile manufacturer, has announced that select phones of the company will now receive the Amazon Alexa voice service in India.

The company has announced that the Coolpad Cool Play 6, Note 5, and Note 5 Lite will get Amazon Alexa through an over-the-air (OTA) update, while the future Coolpad devices will include this feature out-of-the-box.

With this Amazon Alexa integration, users of Coolpad’s devices will be able to perform certain tasks such as play their favorite music tracks or shop from Amazon.in using voice commands. They will also be able to access information about weather, calendar, and to-do lists, or listen to the latest news briefings directly using the Alexa app.

Notably, the similar Alexa integration is already available in the United States. However, Coolpad has become the first Amazon Exclusive smartphone brand in India to natively offer Alexa on its devices. Commenting on this development, Syed Tajuddin, CEO of Coolpad India, said in a statement:

We are working to immerse more AI and tech into smartphones to make the experience more intelligent, friendly, and beneficial for the customers. Incorporating Alexa in Coolpad smartphones is one such step in that direction.

Recently, Amazon Alexa app introduced voice command support to Android devices in several markets, including the US, UK, Germany, and Austria. While the introduction of this new feature brought voice commands, it didn’t include support for “Alexa” hotword functionality.

Read More: Coolpad Cool Play 6 Officially Launched in India For INR 14,999 (~$234)

The latest offering from Coolpad in India is the Cool Play 6 which was launched last year. It comes with a 5.5-inch Full HD display and a 64-bit octa-core Snapdragon 653 processor with 6GB RAM and 64GB of storage space. It packs a 13MP rear camera and an 8MP front-facing snapper. The phone comes with Coolpad’s Journey UI based on Android Nougat operating system out-of-the-box and is powered by a 4,060mAh non-removable battery.

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Just as was hinted last week, Coolpad has launched the Cool Play 6 in India. The device is being projected as the company’s flagship device in the markets where it is being launched viz a viz India and Dubai. But in the real sense, the Cool play 6 isn’t a flagship product when compared to the Galaxy S8 and others in that league but based on some innovative hardware it packs.

One of the unique features is that it comes with 6GB RAM onboard which makes the Play 6 the only smartphone that would be having such large RAM in the price segment it falls under. The Cool Play 6 has its price pegged at 14,999 Rupees (~$234) which is pretty good for a 6GB RAM phone. Moreso, there is a dual camera setup at the rear, a powerful one at that, made up of a 13MP main sensor and a 13MP secondary sensor. The sleek metal body design is also another spectacular thing about the Cool Play 6.

In addition, the Cool Play 6 features a  5.5-inch Full HD display and a 64-bit Octa-core Snapdragon 653 processor with 64GB of storage space. The mid-range device also comes with an 8MP f2.2 sensor for selfies. A large non-removable 4,060mAh battery also joins the mix, promising hours of usage. The phone comes with Coolpad’s Journey UI based on Android Nougat out of the box and apart from that Coolpad has announced that it will provide the Android 8.0 OTA update by December 2017 for the smartphone.

Read More: Coolpad Max gets €37.74 discount, sells for just €137.99

It is these kinds of hardware which have made Coolpad a popular brand in India, reputed to have a 25% market share on Amazon in the sub-8000 Rupees category. Coolpad is planning to even expand more in India, both offline and online in order to gain more market share and the Cool Play 6 may just be a game-changer for the company. The Coolpad Cool Play 6 comes in Gold and Black colors and will go on sale exclusively on Amazon.in from September 4.

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