Coolpad’s Ivvi brand has just announced a trio of smartphones in the market, in its new “small bone” lineup. The company is targeting the budget market with these devices, with the cheapest model, namely the Ivvi Small Bone starting at just 999 Yuan. There are two other models, namely the Small Bone Pro and the Small Bone Exclusive Edition costing 1399 Yuan and 1499 Yuan respectively.

Despite its good looks, the specs of the device fails to impress. The Ivvi Small Bone comes with a modest Snapdragon 410 quad-core chip with 1GB of RAM and 8GB of internal storage. At the back, there will be a 8MP camera while up front, you will find a 5MP shooter. The screen is quite compact measuring just 4.7-inches with unknown resolution (most likely 1280 x 720p). The battery is also small measuring just 1800mAh capacity.

In case of the Small Bone Pro edition, the only major difference is that the phone will feature a fingerprint sensor at the back. The sensor is reportedly fast, unlocking the device in just 0.24 seconds. This particular edition also features a special CPU cooling technology to keep the phone cool at all times.

As you can see, these specs are just plain disappointing. At this price, you get a lot of better options like Meizu M2 Note, Xiaomi Redmi Note 2 (even cheaper) and LeTV 1S (slightly costlier). So, what was Ivvi thinking releasing these devices?

Anyways, we think the company could have done much better with the specs. But let me know what you think.

Meanwhile, check out some pictures of the lineup from down below.

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Coolpad’s sub-brand Ivvi is known for making super slim phones. In fact, a few months back, the company’s Ivvi K1 Mini bagged the title of the thinnest smartphone in the market measuring just 4.7mm, even slimmer than Vivo X5Max. Now, the company has just announced another slim phone its its lineup, called as the Little i.

This particular device is aimed at the young generation with a slim body and colorful appearance. In fact, if you look closely, it does take some design inspiration from the iPhone 6 at the front. There is 2.5D glass on top of the display and the back features metal. Even with all this, the phone measures just 4.9mm, joining the super slim smartphone club which only a handful of phones can boast of.

Unfortunately, if you expected this to be a mid-range / high-end phone, you are about to be disappointed. The phone features a modest Snapdragon 410 chipset with 2GB RAM, 16GB of storage and a 5-inch 720p AMOLED display. As you can see, these are just entry level specs. Other features include 8MP rear and 5MP front cameras, 1950mAh battery and Android 4.4.4 KitKat OS.

You get three color options, namely gold, silver and black. The phone is currently listed on JD.com for a price tag of 1999 Yuan for the standard edition and 2199 Yuan for the special edition.

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Remember a few days back, CoolPad’s Ivvi sub brand revealed a new poster which hinted about a phone that was just 4.7mm thin? We all thought that the device would steal away Vivo X5 Max flagship’s thinnest smartphone title. But it looks like, Vivo’s smartphone will stay the thinnest smartphone in the world as today’s TENAA listing reveals that the new Ivvi 4.7mm phone won’t be thin at all. In fact, according to today’s standards, we may even call it a bit thick!

According to the TENAA listing, the Coolpad Ivvi SK-01 comes with the body measurements 139*67.8*7.9mm, which makes it thicker than most other smartphones in the market. Vivo X5 Max and OPPO’s R5 were thinner than even 5mm and as you can see, this phone is noway near that mark. So, if this information turns out to be true, then Vivo and OPPO have nothing to worry about.

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But there is one peculiar thing about this smartphone. The pictures on TENAA reveal that the phone will have no bezels. Or the bezels are extremely thin and blend with the black color of the display. Whatever the case may be, it looks like the display covers the edges on the sides, much like Sharp’s Aquos Crystal smartphone (except for the bezels on top).

Other than this, the SK-01 looks like a lower mid-range device. The phone features a 4.7-inch display with a disappointing resolution of 960 x 540 pixels. That’s quite low even for a mid-range phone. Inside, there will be a 1.2Ghz quad-core processor with 1GB RAM and 8GB of expandable memory. The rear camera is of 8MP while the front shooter is of 5MP. The phone runs on Android 4.4 KitKat OS and supports 4G LTE, GSM,TD-SCDMA,TD-LTE,LTE FDD, 3G and 2G networks.

So looks like we will have to wait for some more time before a manufacturer releases a phone that’s thinner than 4.7mm!

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This Thursday, Coolpad introduced its newest sub-brand, ivvi, and released its first phone, the Coolpad ivvi K1. Today, we go hands-on with their newest release. Even though it still carries Coolpad’s logo, it does not look like any Coolpad phone released before, showing that the ivvi is practically its own brand with its own design style.

The Coolpad ivvi K1 sports a 5-inch 1280 x 720 OGS display screen. The quality of the screen is pretty clear. You cannot see any clear pixels with the naked eye. At the same time, you can watch videos or play games with little problems.

This phone sports a 5mp front-facing camera and comes with all kinds of beautifying features which can help you take great selfie shots.

Compared to the rest of the phone’s design, these three buttons have a rough texture. They do not come with a background light so it is hard to use them at the dark.

The ivvi K1 is a dual-SIM phone and also supports expansion memory cards. Many cellphones today have one tray where you can put two SIM cards, or one SIM card and one TF card. The ivvi K1 does not have that. Instead, it has three card slots on the right side, and you have to put the cards in the right slot. The first two are for the SIM cards with the middle slot for 3G/4G cards, while the third one is for the TF card.

At the bottom are the speaker and Micro USB. This phone uses a double-glass case. It was hard to put a lot of holes on the phone’s bottom so it was best to put the speakers at the bottom. The ivvi K1 has a thickness of only 5.9mm and weighs 110g.

By the lamp, the back of the ivvi K1 emits a beautiful blue light. The glass used for the screen panel and back are scratch-resistant. They are also covered by a anti-fingerprint protector which cannot completely prevent fingerprints.

This phone sports a 8mp rear-facing Sony camera with a F2.0 aperture. Even though it does not have a high pixilation, it can still take good photos.

Although ivvi may be a new sub-brand, it still uses Coolpad’s CoolUI.

The CoolUI’s interface looks really good. The icons and other parts of the OS look more exquisite.

The dial interface.

The ivvi K1’s folder interface.

The camera interface looks very simple but it comes with many features that should satisfy photographers.

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