Dell just shared a massive announcement in the form of a fresh rebranding. But this change isn’t limited to just a few models, rather, the brand’s entire lineup of laptops is getting revamped. Dell is bringing a lot of changes to its iconic and popular devices. So here’s a quick explanation of what’s new.

Streamlined Branding

One of the reasons for this massive change across the Dell family of laptops is to streamline the entire lineup while also simplifying them. The brand’s Latitude and Inspiron series have been iconic for years alongside the XPS series of premium notebooks. But the new shift would help make their price category more apparent at a single glance.

A great example of this is the Pro and Premium variants. The ‘Dell Pro’ series of laptops are basically the older Latitude family, while the ‘Dell Premium’ is a rebadged version of the XPS line. Further expanding on this, the Dell Pro lineup will now include devices with the Latitude name through Dell Pro Plus and even Dell Pro Premium products. Notably, these changes are even including the company’s Alienware series of gaming notebooks.

So to make things clear, Dell isn’t launching new products and is just revamping the existing lineup. You could even call this a simple refresh or remake of their existing branding.

Some of these sound familiar

While some of the new names are more streamlined, a few are quite familiar while others are a bit more confusing. So let me break it down for you:

• XPS – Dell Premium
• Inspiron Plus – Dell Plus
• Inspiron – Dell (base)
• Latitude – Dell Pro (Pro Plus, Pro Premium)
• Precision – Dell Pro Max (Pro Max Plus, Pro Max Premium)

Expanding on this, the Pro Max series sounds like an Apple branding move but basically signifies its commercial variants of the Precision series. This will replace the older 3000, 5000, and 7000 series to make better sense to the customers. Similarly, the 2-in-1 series of laptops are now a part of the Dell Plus series. The “Premium” moniker will simply showcase the brand’s top end models with either the most powerful specs or ultrabooks.

And then there’s Alienware

Even the Alienware family are also a part of the revamp. These changes include both the gaming laptop and even the gaming desktop PCs. Looking at the notebooks first, the Alienware Area-51 with the Alienware Area-51 16-inch and 18-inch laptops. With this announcement, it is clear that Dell is looking to take the gaming PC market by storm. These will pack cutting edge specs and features like the Intel Core Ultra 9 275HX processor, up to 64GB of RAM, and a max storage capacity of a whopping 12TB.

‘Alienware Area-51’ branding has been expanded to include desktop PCs as well. The first from this lineup is the new flagship gaming PC, which is a full sized 90L tower that brings next gen hardware like Nvidia’s RTX 5000 series of GPUs and Intel Core Ultra 9 285K processor. All of these hefty specs also draw a large amount of power with a near 900W power draw.

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The post Explaining Dell’s Massive Rebranding: Same Laptops, New Names appeared first on Gizmochina.

The just-announced Dell’s Luna laptop concept will yield a long-lasting laptop with an excellent repairability rating and focus on reducing electronic waste and carbon emissions. The laptop is both easy to dismantle and fix back, hence its high repairability potential. It is a collection of innovative and sustainability-oriented ideas although how these lofty ideas are implemented remains to be seen.

The proof of concept laptop called the Dell Concept Luna is coming from the design team of Dell and has several features that will help to make the device easy to maintain and fix. The device does not require the traditional tools needed to open laptops. Keystones are used extensively to hold parts of the laptop together and components like the screen and keyboard, easily pop out when the pair of keystones holding them are removed. Overall, the laptop is expected to contain fewer screws than any previous Dell laptop. This implies that the turnover time for repairing the device or replacing components is significantly reduced.

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One of the major challenges of many laptop models is the cooling fan which is prone to malfunction. When the fan is not functioning optimally, some resort to complementing it with an external USB fan, which introduces some clutter to the workstation. Thanks to some innovative designs, the Dell Concept Luna does not have a cooling fan – a shrunken-down motherboard placed in the top cover provides for passive cooling of the laptop by itself. The full array of design choices and components in the Dell Luna has made it to score high on sustainability due to the reduced capacity for electronic waste and climate change.

There are a few issues that pop out due to the design concept of the Dell Luna like the upgradability of its components for it to remain relevant after several years. There is also the flipside of having a shrunken-down motherboard which could provide performance problems. There are still no details on a possible release date for the concept, which is still under development.

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