If you’re one of the rare people who use Bixby, there’s good news for you. Samsung is giving its virtual assistant a solid boost! The company is looking to incorporate generative AI, which is basically what makes chatbots way more interesting these days. Dall-E is one such instance of a generative AI that works with ChatGPT to generate images and other content.

The Samsung ecosystem needs Bixby to be smarter to compete with other assistants

Imagine asking your phone to write a poem or describe a funny cat video, and Bixby could whip something up using this new AI. Bixby hasn’t been as powerful as some other assistants, but Samsung wants to change that. They see Bixby as a way to control all your Samsung devices, from phones to appliances, so making it smarter is a big deal. For the Samsung ecosystem to really flourish, they need to make sure Bixby is up to par with these other more capable AI-chatbots.

Samsung has assigned its assistant to extra keys on its smartphones in the past, so one thing is for sure, the company loves Bixby. Plus, Bixby being Samsung’s exclusive assistant would promote healthy competition amongst Google Assistant and Siri, other two giants on the smartphone assistant scene. The company stated, and we quote, “has to work out an interface that supports the Samsung products in their ecosystem”.

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