Mi India has sold 5 million smartphones during the festive season sales in the country. The company, through a press release, says it’s offline retail partners also plays a part in doubling the business this time.

India’s biggest festive season held between (October 15- October 21) and Xiaomi tagline it as “Diwali with Mi”. The offers were across the board on online e-commerce sites like Amazon, Flipkart, it’s own mi.com, and offline stores. Apart from online, Xiaomi says the biggest highlight was the aid of 15,000+ retail partners and their discounts. However, it’s really surprising to see people turn up to offline stores in lots. And buy products considering the current scenario.

Additionally, Amazon, Flipkart, and mi.com has reportedly received orders from over 17,000 pin codes. This is understandable considering online sites turned the tide this year with offers. Both Redmi, and Xioami Mi smartphones fell under the radar of huge discounts, easy EMI options, cashback etc. Some of the notable ones include Mi 10 flagship which received a huge ₹5,000 off and started at ₹44,999. As for the budget series, the Redmi Note 9, 9 Pro Max had received a ₹1,000 discount. But the Note 9 Pro got an even higher ₹1,500 additional discount on the original price.

Xiaomi says the sales were mixed with first-time buyers and people who upgraded to a higher price range. Raghu Reddy, Chief Business Officer, Mi India, says, “The 5 million mark is a testimony of our consumers’ trust in our products. To the best of our knowledge, no other brand has ever achieved this before. We, at Mi India, aim to keep delivering the highest quality products at honest prices.””.

Xiaomi has become an inevitable brand in India. From a small team in 2015, it has risen to a point where Giants like Samsung have skipped a beat looking at the numbers. Although it has recently lost the crown to Samsung by a meager margin of 4%, sales like these and future smartphone launches mean they are here to stay. And could snatch the crown back anytime.

UP NEXT: Xiaomi patents a foldable smartphone design with a slider cover display

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Xiaomi India CEO, Manu Kumar Jain has revealed that his company has achieved yet another milestone in India by selling over 4 million smartphones during the “Diwali with Mi” sales promotion. The CEO made the announcement on a post shared on Twitter and Facebook. The post detailed that the Diwali sales ran from September 20 to October 19.

The figure is a collation of all the sales across various platforms like Flipkart where the Flipkart Big Billion Day was held during the period of the Diwali promotions. Amazon also held the Amazon Great Indian Festival sales and on both online channels, Xiaomi is said to have emerged as the number 1 smartphone brand. Manu Jain also disclosed that the figures included those from mi.com and other offline retail channels. On Xiaomi’s own website, it sold over 1 million products.

M.I = Mission Impossible! @XiaomiIndia team has made the impossible possible again
 
We sold 4M+ smartphones during Diwali month! (1/2) pic.twitter.com/MA0DgQUokB

— Manu Kumar Jain (@manukumarjain) October 25, 2017

Read More: Xiaomi May Dethrone Samsung in Indian Smartphone Market; Vivo & OPPO Also Growing Rapidly

The recent disclosure is a reflection of Xiaomi’s growing popularity in India. We’ll have to see how these figures translate into better standings for the tech giant on the global ranking. But it would no doubt move the company up the ladder when the final ranking is released at the end of the year. The Diwali sales details also revealed that the Redmi Note 4 was the highest selling smartphone during Flipkart’s Big Billion Day Sale. The Redmi Note 4 has proven to be a very successful model in India despite not being as successful as the Redmi Note 3 in China. The model contributed significantly to the overall sales figure. IDC reports that the Redmi Note 4 is also India’s top-selling smartphone for three consecutive.

(source)

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