Popular drone manufacturer DJI has ventured into the rugged action camera industry with its latest device dubbed DJI Osmo Action. This is the company’s first action camera and it comes as a direct rival to GoPro’s Hero 7 Black.

In terms of specs, the DJI Osmo Action matches GoPro’s Hero 7 and even offers some new features that aren’t found on the Hero such as a front-facing selfie screen which allows you to see your face on the camera before shooting a selfie. The camera also comes with a screwable lens cover. The Action has ND filters for bright, sunny days, and they won’t fall off when you jump in the water, thanks to the screw-on mounting system.

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The DJI OSMO Action camera can be used with almost all GoPro mounts so it can be placed on helmets, bike frames, or electric skateboards. The camera is also built to survive the elements: it’s waterproof (up to 11 meters) and shockproof (up to 1.5 meters / 5 feet), but it’s still pretty light, weighing about 0.3 pounds. The Osmo Action has a 12-megapixel camera capable of 4K 60 fps video at 100 Mbps or 240 fps video at 1080. Also, you won’t be disappointed with the stabilization.

The Action costs $349 and is presently available to buy.

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