EA’s FIFA game franchise is a household name for many avid gamers and football enthusiasts around the world. The series, which debuted in 1993, has since evolved into one of the most popular and successful sports video games of all time. The game features realistic graphics, in-depth team management, and immersive gameplay that has kept fans engaged for decades. With regular updates, new features, and online play, FIFA has cemented its place in the video game industry as a must-have title for football fans. The fans, however, will have to get used to something else, since EA is rebranding the age-old video game franchise. That’s right, FIFA won’t be referred to as FIFA anymore.

Electronic Arts Inc (NASDAQ: EA) has announced its new brand vision for EA SPORTS FC, marking the first glimpse of the future of their franchise. The new brand will become EA SPORTS platform to create, innovate and grow new football experiences, connecting millions of fans through console, mobile, online and esports products. The new brand identity will be debuted in more than 100 matches across the biggest leagues in the world over the coming days, and will be seen for the first time through EA SPORTS partners.

The new brand design is inspired by football culture, with the dominant shape in football, triangles, implemented in the EA SPORTS football experience. EA SPORTS FC will represent the sport, innovation and change, and will continue to grow alongside partners who share a common goal of a fan-first future of football. The brand will debut across more than 100 matches across the biggest leagues worldwide, including the Premier League, La Liga, Bundesliga, Serie A, Ligue 1, WSL, NWSL, CONMEBOL, and more, with voices from across the world of global football joining EA SPORTS to begin a new era for the game.

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(Via)

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