Endefo has introduced two new smartwatches in the Indian market, Enfit Neo and Enfit Neo Pro. The design of these watches closely resembles the Apple Watch Ultra 2, including the strap’s color, and they offer Bluetooth calling along with advanced health and fitness tracking features.

Enfit Neo is initially priced at INR 6,999 ($84) but can be acquired for INR 1,999 ($23) as part of an introductory offer. Meanwhile, the Enfit Neo Pro is priced at INR 7,999 ($95) and can be purchased for INR 2,499 ($30) during its launch offer. Both models are available in over 2,000 retail stores across India.

Endefo Enfit Neo Pro Key Features:

The Enfit Neo Pro features a stylish design and a 2.01-inch display with 600 nits of brightness. It offers Bluetooth calling and supports more than 200 customizable watch faces. With more than 135 sports modes, it also caters to fitness enthusiasts.

Health features include blood pressure monitoring and blood oxygen measurement, and it also offers camera control and multi-language support. It comes with smart features such as music playback, one-touch sports mode activation, camera control, dual-screen functionality, and voice assistant integration.

Endefo Enfit Neo Key Features:

The non-Pro Enfit Neo boasts a 1.9-inch display with the same 600 nits of brightness. It also offers Bluetooth calling and supports 200+ company dial faces. Health and fitness features include live heart rate monitoring, blood pressure measurement, and a SpO2 sensor.

Additional functionalities comprise camera control, multi-language support, dual-screen function, voice assistant, and various UI modes. Like its counterpart, it also sports smart features such as 135 sports modes, music playback, camera control, dual-screen functionality, one-touch sports mode activation, and voice assistant integration.

Earlier this year, we interviewed the CEO of Endefo on Gizmochina. According to him, Endefo aims to capture a 10% market share in India’s wearables segment by investing Rs 200 crore by 2024. They focus on product quality, diverse offerings, and offline channels to differentiate themselves from competitors. Committed to the “Make in India” initiative, Endefo manufactures all its products in India, with plans for expansion, collaborations with Bollywood and sports celebrities, and an emphasis on R&D for long-term growth in the Indian market.

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