Razer, the company known for making gaming products, has officially announced that the brand’s first experience store in China will be opened in Shanghai on 20th November. The official Shanghai Razer Experience Store is located at L6-06, Shanghai Raffles Square.

The experience store has several different zones, including a battle experience area, a professional player experience area, a mobile game experience area, a console experience area, and a claw machine experience area.

The company will be showcasing all of its products available in the market and the experience center is also designed with the company’s icon Neon Green color highlights.

In the first half of this year, the company registered a record-high revenue of $752 million, representing a 68 percent year-on-year growth, thanks to robust demand for the company’s hardware and ongoing growth in the services segment.

Razer also announced that its Gross Profit Margin improved 27.1 percent as compared to the 22 percent for the same period in 2020. The company reported a net profit of $31.3 million compared to a net loss of $17.7 million for the same period in the previous year.

For those who are unaware, Razer was founded in San Diego, California as a subsidiary of Karna LLC in 1998 and started making gaming peripherals. The firm stopped operations in 2000 due to financial problems. Later, in 2005, Razer was founded by Min-Liang Tan and Robert Krakoff, after they procured the rights to the Razer brand.

Earlier this year, in February, Razer CEO Tan Min-Liang announced the plan of moving the company’s Singapore headquarters to a larger building as it plans to hire for 1,000 new positions. The new headquarters officially opened on 26th October 2021, which was officiated by the Deputy Prime Minister of Singapore Heng Swee Keat.

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The post Razer to open China’s first official Experience Store in Shanghai on November 20 appeared first on Gizmochina.