A new report has revealed that Apple has managed to become the world’s most valued brand for the year 2022. Meanwhile, its rivals like Google, Samsung, and Huawei have also reached the top 10 rankings.

According to a report from Brand Directory, the Cupertino based giant is valued around 355.1 billion US Dollars as per their calculations. Keep in mind, this figure is from the report and does not represent the iPhone maker’s market cap. Looking at the top 10 list, we can also see other known brands like Amazon, Google, Microsoft, and Walmart, which accounted for the top 5 spots respectively. On the other hand, Samsung, Facebook, ICBC, Huawei, and Verizon rounded up the last five spots in the top 10 list.

The report further added that Apple’s brand valuation was up by an impressive 35 percent over the previous year, which helped it achieve the highest valuation Brand Directory has ever recorded. It stated that “Apple had a stellar 2021, highlighted by its achievement at the start of 2022 – being the first company to reach a US$3 trillion market valuation. The tech giant’s success historically lied in honing its core brand positioning, but its more recent growth can be attributed to the company’s recognition that its brand can be applied effectively to a much broader range of services.”

Interestingly, while the report showcased the top 10 brands as well as Apple’s valuation, it also revealed the fastest growing brand as well. TikTok took this achievement with its brand value tripling in 2022 over the previous year. Brand Directory stated that “TikTok is the world’s fastest-growing brand. With an astounding 215% growth, the entertainment app’s brand value has increased from US$18.7 billion in 2021 to US$59.0 billion this year. Claiming 18th spot among the world’s top 500 most valuable brands, it is the highest new entrant to the Brand Finance Global 500 2022 ranking.”

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The post Apple is the world’s most valuable brand for 2022, while TikTok saw the fastest growth: Report appeared first on Gizmochina.

Realme entered the South East Asian markets in the last quarter of 2018. Since then, the brand has been growing in those regions steadily. The latest report by Counterpoint Research for Q1 2020 reveals an astonishing growth rate for the company. Realme is currently the fastest growing brand in South East Asia region with 173% YoY growth.

Realme initially debuted in India as a sub-brand of Oppo in early 2018. In the last quarter of the same year, the brand entered Sout East Asian countries like Thailand, Philippines, Vietnam, and Indonesia.

Within a quarter in Q1 2019, Realme entered the top 10 brands in the above-mentioned countries except for the Philippines. In the same quarter, the brand debuted in Myanmar and also entered the top 10 brands at the same time.

Then, in Q2 2019. Realme became one of the top 5 brands in Vietnam and Indonesia, followed by top 10 in the Philippines in the third quarter of 2019.

Later in Q4 2019, the brand entered the top 5 in  Phillippines, Myanmar and even Cambodia where it made its entrance for the first time. Lastly, it took Realme more than a year to step into the top 5 brands in Thailand, compared to other nations.

The global smartphone market declined by 13% in Q1 2020 due to COVID-19 pandemic. The South-East Asian smartphone market also witnessed an 11% decline in the same period.

However, Realme was the fastest growing brand globally as well as in Sout East Asia with 157% and 173% YoY growths respectively in the first quarter of 2020.

UP NEXT: Realme X3 SuperZoom Hands On & First Impressions: Affordable Periscope Zoom Camera!

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