The past month in India has been filled with festival sales across several online stores. From Flipkart’s Big Billion Days Sale to Amazon’s Great Indian Festival and to Xiaomi’s own Diwali With Mi festival which ends tomorrow, millions of products have been sold in total. Xiaomi’s Data Center has revealed that within this period (September 28 to October 29), it has sold 12 million devices of which 8.5 million are smartphones.

A breakdown of the smartphone sales reveals the Redmi Note 7 series recorded the most sales. The Chinese manufacturer also sold over 600,000 (6 lakh+) MiTVs, and over 3 million Mi Ecosystem products. The MiTV was the No.1 selling smart TV on Flipkart and Amazon India during the period, while 9 of its smartphones were on Amazon India’s top 10 best-selling smartphones.

Compared to last year’s figure, Xiaomi recorded a growth of 40% in sales. Its smartphone sales figure of 8.5 million units is reported to be the biggest of any brand in India and is an increase of 37% compared to last year’s figure. It also recorded a 47% year-on-year growth for its mi TVs and a 42% year-on-year growth for its Ecosystem products.

Just yesterday, Counterpoint Research announced that Xiaomi shipped the most smartphones in India in the 3rd quarter of 2019. The brand currently has a market share of 26% and is followed by Samsung and Vivo with 20% and 17% market share respectively.

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