In a surprising move, Electronic Arts (EA) has withdrawn its popular FIFA games from digital stores like Steam and console marketplaces. The timing is interesting, coming just as EA prepares to roll out EA Sports FC 24, the successor to its soccer simulation series, FIFA.

EA is preparing to roll out EA Sports FC 2024, which explains this decision

Although EA has remained tight-lipped on why these games were removed, the spotlight is on a probable licensing issue. The removal follows the end of a long-standing licensing partnership between EA and FIFA last year. The franchise has since been rebranded as EA Sports FC, with the first game under this new name set to release on September 29.

If you already own a digital copy of a FIFA game, don’t worry. You can still re-download it. You also have the option to play some of the older titles through EA Play, EA’s subscription service. But newcomers are out of luck; the games have been delisted and won’t appear in search on digital storefronts.

While FIFA’s name will still be linked with other games, it will likely no longer be associated with EA’s releases. FIFA president Gianni Infantino has assured that the “only authentic, real game that has the FIFA name will be the best one available for gamers and football fans.”

So, what does this mean for the average consumer? This could signal a new era where games evolve beyond their traditional brand names. However, it raises concerns about whether the newly branded EA Sports FC can fill the large shoes that FIFA has left behind. Time will tell, but for now, it’s clear that the game of soccer—both virtual and real—is undergoing some serious changes.

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(Via)

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EA’s FIFA game franchise is a household name for many avid gamers and football enthusiasts around the world. The series, which debuted in 1993, has since evolved into one of the most popular and successful sports video games of all time. The game features realistic graphics, in-depth team management, and immersive gameplay that has kept fans engaged for decades. With regular updates, new features, and online play, FIFA has cemented its place in the video game industry as a must-have title for football fans. The fans, however, will have to get used to something else, since EA is rebranding the age-old video game franchise. That’s right, FIFA won’t be referred to as FIFA anymore.

Electronic Arts Inc (NASDAQ: EA) has announced its new brand vision for EA SPORTS FC, marking the first glimpse of the future of their franchise. The new brand will become EA SPORTS platform to create, innovate and grow new football experiences, connecting millions of fans through console, mobile, online and esports products. The new brand identity will be debuted in more than 100 matches across the biggest leagues in the world over the coming days, and will be seen for the first time through EA SPORTS partners.

The new brand design is inspired by football culture, with the dominant shape in football, triangles, implemented in the EA SPORTS football experience. EA SPORTS FC will represent the sport, innovation and change, and will continue to grow alongside partners who share a common goal of a fan-first future of football. The brand will debut across more than 100 matches across the biggest leagues worldwide, including the Premier League, La Liga, Bundesliga, Serie A, Ligue 1, WSL, NWSL, CONMEBOL, and more, with voices from across the world of global football joining EA SPORTS to begin a new era for the game.

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(Via)

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