It appears Amazon is not done taking over our homes seeing as the e-commerce giant has announced its own TV lines dubbed the Fire TV Omni Series and Fire TV 4-series. With these new products, Amazon is challenging established TV brands such as Samsung, Sony, LG, TCL, and Hisense. Let’s not forget brands like Xiaomi, realme, and OnePlus.

Fire TV Omni Series

The Fire TV Omni Series will be available starting on October 27, and when it launches, buyers will be able to pick it up in 43”, 50”, 55”, 65”, and 75” sizes, all of which have a 4K resolution, 60Hz refresh rate, HDR10, HLG, and Dolby Digital. The more premium 65” and 75” models also have Dolby Vision.

The designs of the TVs are a bit different but they are not unlike what we have seen from other brands. Amazon has adopted the same design for the 65” and 75” models with bezels that measure just 1.1mm in size while the other smaller models have a less-premium appearance.

The Omni Series have hands-free Alexa support, so you don’t need the remote to watch your favorite content. All you have to do is call on Alexa to play your favorite show or movie, or control that smart appliance, thanks to the built-in microphones. If you are concerned about privacy, Amazon has added a switch that electronically disconnects the microphones. The Omni series also supports two-way video calling with Alexa Communications but you will have to purchase separately a compatible webcam.

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All of the Fire TV Omni Series TVs have Bluetooth 5.0, 3 HDMI 2.0 ports, 1 HDMI eARC 2.1 port, 1 USB port, an ethernet port, cable/antenna port, optical port, IR emitter, and an audio jack. They also have two 8W speakers. Amazon will ship the TVs with an Alexa Voice Remote and an IR emitter.

Below are the prices for the different sizes:

• 43” = $409.99
• 50” = $509.99
• 55” = $559.99
• 65” = $829.99
• 75” = $1099.99

Fire TV 4-series

The Fire TV 4-series are Amazon’s more affordable line of TVs and they are available in 43”, 50”, and 55” sizes. All three have 4K LED screens with HDR 10 and HLG. They also have the same port selections as the Fire TV Omni Series and the same dual 8W speakers. So what’s different?

There is no hands-free Alexa, which means you are stuck with the Alexa Voice Remote or the Fire TV app. There is also no support for two-way video calling with Alexa Communications.

The Fire TV 4-series will also be available starting on October 27. The 43” model will sell for $369.99, the 50” model is $469.99, while the 55” model is $519.99. All of the TVs are available for pre-order now.

Amazon has not announced when and if the TVs will be available in other regions.

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