The Galaxy Z Flip3 comes in multiple color options but if none of the seven colors it is available in catches your fancy, then Samsung’s new Galaxy Z Flip3 Bespoke Edition is for you.

With the Galaxy Z Flip3 Bespoke Edition, buyers will be able to choose from a palette of different colors for their phones. Samsung will let buyers choose between black or silver for the frame and from blue, pink, yellow, white, and black for the top and bottom. Sure, the colors are not as many as Xbox offers for its Xbox Design Lab program but there are 49 different combinations to choose from.

Once you are done choosing, you can place your order. Samsung is charging $1099.99 for the Galaxy Z Flip3 Bespoke Edition. This is the same price the 256GB version of the phone sells for. Does that mean Samsung is charging you extra for the customization? Not at all. The Galaxy Z Flip3 Bespoke Edition has 256GB of storage too. What Samsung is doing is practically allowing buyers to customize the 256GB version of the phone.

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Samsung is even offering an option to replace the colors of the bottom and top part when you get bored but at an extra fee under a service called Bespoke Upgrade Care.

The Bespoke customization is also available for the Galaxy Watch4 series via what it calls the Galaxy Watch4 bespoke Studio. Buyers will be able to choose from different types/colors of bands and three different colors for the case.

Samsung offering a customization option for its phones isn’t a first for the mobile industry. Motorola used to offer a similar service called Moto Maker which even allowed users to engrave their devices after choosing the colors or materials they want for their phones. Nevertheless, it is nice to see that manufacturers are offering customers a chance to customize their phones.

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