Gartner has just released a new report that projected the worldwide shipments of the total devices, which includes PCs, tablets, and smartphones. This report revealed that the negative trend and decline of the smartphone market will continue in 2023 as well. So here are all the details.

Just a while back, we had covered another report that revealed that the global smartphone shipments had fallen by 11.3 percent year on year in 2022. However, it appears that this trend might continue to this year as well. The report from Gartner states that the smartphone shipments will decline by 4 percent in this year. On the other hand, the worldwide device shipments are also expected to fall by 4.4 percent overall.

According to Ranjit Atwal, Senior Director Analyst at Gartner, “The depressed economic market will continue to dampen demand for devices throughout 2023. In fact, end user spending on devices is projected to decline 5.1 percent in 2023. Just as business confidence was beginning to recover after the worst of the pandemic, it has now fallen significantly in most regions. We do not expect relief from inflation and the bottom of the recession to occur until the fourth quarter of 2023.”

This downward trend affects every categories including the PC, tablet, and not just the mobile phone. The former will see a 6.8 percent shipments, while the latter will have a 2.9 percent decline this year. In other words, the market expectations are quite pessimistic for this year as well.

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A new report has revealed that the global smartphone market saw a slight decline in the fourth and final quarter of last year. While Q4 2020 saw a decline of just 5.4 percent, the overall annual sales fell by 12.5 percent.

According to Anshul Gupta, senior research director at Gartner, “The sales of more 5G smartphones and lower-to-mid-tier smartphones minimized the market decline in the fourth quarter of 2020. Even as consumers remained cautious in their spending and held off on some discretionary purchases, 5G smartphones and pro-camera features encouraged some end users to purchase new smartphones or upgrade their current smartphones in the quarter.”

Furthermore, Apple was the top vendor smart vendor during the fourth quarter, and even surpassed Huawei as it held the No. 2 spot in the smartphone brand rankings for the full year of 2020. In the final quarter, the Cupertino based giant’s iPhone 12 series launch helped it achieve double digit growth, which also enabled it to overtake Samsung to become the leading smartphone vendor during the quarter. Notably, the last time Apple led the smartphone market was in the fourth quarter of 2016.

The South Korean tech giant still lead the annual smartphone vendor rankings. However, it saw a year on year fall of 14.6 percent last year. Although, despite the decline and intense competition from Chinese vendors like Oppo, Vivo, and Xiaomi, it still managed to retain the top spot. Interestingly, Apple and Xiaomi were the only two brands in the top 5 rankings to witness a growth. Meanwhile, Huawei witnessed the highest decline among every other vendor, with sales dropping by 24.1 percent year on year.

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According to the latest report published by Gartner, tech giant Apple retained its position as the No. 1 semiconductor chip buyer in the year 2020, representing about 11.9 percent of the total market worldwide.

Samsung Electronics, based in South Korea, came in second with an 8.1 percent market share in 2020, which represents a growth of 20.4 percent compared to the previous year.

Huawei, the Chinese giant which is now a subject of several trade restrictions imposed by the United States, stood third with a market share of 4.2 percent. However, it registered a decline of over 23.5 percent compared to its market share in the previous year.

The report adds that the top 10 original equipment manufacturers (OEMs) increased their semiconductor spend by 10 percent in 2020, and accounted for 42 percent of the total market, up from 40.9 percent in the year 2019. Also, the top 10 companies in 2020 remained the same as in 2019.

It goes on to say that Apple managed to retain the top position mainly due to the continued success of AirPods, special demand for Mac devices and iPads, and increasing NAND flash consumption.

As for Samsung, the report says that the weakened competition from Huawei and the strong demand for enterprise solid-state drives (SSDs) for data centers are the driving force behind its growth. Xiaomi registered the highest growth, 26 percent, mainly because it was among the least affected in terms of sales because of its strong online presence.

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According to the latest report coming from Gartner, the worldwide sale of smartphones to end-users could total around 1.5 billion units by the end of this year. This indicates a growth of about 11.4 percent over the last year.

Smartphone sales declined by 10.5 percent in 2020, mainly because of the COVID-19 pandemic but now they are forecast to rebound. The report adds that markets like Western Europe, Latin America, and the Asia Pacific are expected to exhibit the strongest growth.

The combination of delayed smartphone replacements and the availability of lower end 5G smartphones are poised to increase smartphone sales in 2021, claims Anshul Gupta, senior research director at Gartner.

With 5G communication technology going mainstream, 5G smartphones with a starting price of $200 are expected to steer demand in mature markets and China. While in developing nations, the primary focus of buyers will be the specifications and the 5G network support will be optional and lack of it won’t be a dealbreaker.

Further, Gartner forecasts sales of 5G smartphones will total 539 million units worldwide in 2021, which will represent around 35 percent of total smartphone sales in the year. This is mostly because 5G has become a standard feature for premium phones in countries like U.S., China, Japan, and South Korea.

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The global PC market improved by a high margin in 2020 due to the COVID-19 pandemic. As people continued to work and study at home,  annual PC shipments reached a record high for the first time since 2010. All three popular research firms – IDC, Canalys, and Gartner, disclosed the same in their Q4 reports.

According to the reports by three firms, Lenovo led the global PC market in the last quarter of 2020, followed by HP, Dell, Apple, and Acer respectively. Also, as per Garter, Asus came sixth.

As far as shipments are concerned, the reports go like this.

Global PC Market Shipments and Market Share Q4 2020 (Thousands of Units)

As you can see from the above table, the data from IDC and Canalys are almost identical. On the other hand, Gartner’s data differ by a long shot. 

IDC says the total shipments accounted for 91.6 million units, whereas Canlays’ report shows the data a little lower at 90.3 million units. Lastly, Gartner’s data is the lowest of all at 79.4 million units.

Anyway, all these reports have two things in common. First, the ranking of brands and second, according to all of them, the last quarter’s YoY growth was highest in the past 10 years.

For more insights, go through the official reports linked below.

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(Source: IDC, Canalys, Gartner)

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Market research firm Gartner has released a report of the global smartphone market for the second quarter of the year. The data shows that smartphone sales fell by 20.4% in the second quarter of 2020 with an estimated gross shipment of 295 million units.

Samsung recorded the highest shipment with a gross shipment of 54.759 million units giving it a market share of 18.6%. However, despite still ranked as the number one phone merchant, the Korean giant’s shipment fell short of last year’s figure by 27.1%.

Huawei shipped an estimated 54.12 million units with a market share of 18.4%, a year-on-year decline of 6.8%, and a month-on-month sales growth of 27.4%. Huawei’s market share almost equalled that of Samsung, with just  The market share basically equalled Samsung with just 630,000 units separating it from the being the market leader. If we put into perspective Huawei’s sanctions by the US government, then it can be seen that the performance is pretty impressive. Perhaps if the sanctions don’t exist, Huawei may have become the market leader by now.

US phone maker Apple is ranked third with a gross shipment of 38.386 million units in Q2, which was basically the same as last year. The market share was 13.0%, down 0.4% year-on-year.

The fourth spot is occupied by Xiaomi with a shipping estimate of 26.0952 million units and a market share of 8.9%. Xiaomi’s market share also declined by 21.5% year-on-year.

The top-5 ranking is completed by OPPO who is estimated to have shipped 23.61 million units, having a market share of 8.0% with a year-on-year decline of 15.9%.

On the whole, the smartphone market continued to experience declining shipments occasioned by the COVID 19 pandemic. Gartner says the worldwide decline in smartphone sales was also a result of overall declines in the two largest smartphone markets. China registered a 7% decline in sales in this quarter, while smartphone sales dropped by 46% in India during the quarter. The two countries are the largest and second-largest smartphone markets worldwide, respectively.

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Due to the onset of the Coronavirus pandemic, the global smartphone market has seen a decline of 20.2 percent in terms of total sales. While all of the major brands saw a decline globally, the Chinese tech giant, Xiaomi, was the only vendor that witnessed growth during the first quarter of 2020.

According to a new report by Gartner, a known analytics firm, the global smartphone sales declined by 20.2 percent in Q1 2020. The primary reason was the COVID-19 outbreak with “most of the leading Chinese manufacturers and Apple were severely impacted by the temporary closures of their factories in China and reduced consumer spending due to the global shelter-in-place.”

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In the list of the top 5 smartphone brands in the world, Xiaomi is the only vendor that managed to avoid the noticeable decline. The Chinese company witnessed a growth of 1.4 percent year on year from 2019, during the first quarter of 2020. On the other hand, OEMs like Samsung saw a sizeable decline of 22.7 percent and Huawei sales shrank by 27.3 percent. Apple faired relatively better with just an 8.2 percent fall in sales, although, Oppo also suffered by a decline of 24.2 percent during Q1.

Despite the Coronavirus being a primary reason for the overall market being affected, various brands dealt with the issue differently, Huawei was focused towards its local market of China while improving upon its HMS services overseas, while Xiaomi focused heavily on the global market. Samsung and Apple had their operations heavily obstructed by the many lockdowns and disruption in their supply chains, but have ramped up production since. The first quarter does share a bleak view of the current market, but this is set to improve later on in the year.

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Smartphone sales fell 2.7 percent in the first quarter to 373 million units worldwide, according to the latest study from Gartner. The US and China, the two countries that sell the most smartphones, saw sales decline by 15.8 percent and 3.2 percent, respectively. Samsung still leads, but Huawei has surprisingly managed to maintain its second place, narrowing the gap with number one thanks to sales in China despite the US ban!

The Huawei ban saga is one of the most interesting things to have come out of the tech world in recent years, but it hasn’t stopped them. Huawei achieved the highest year-over-year growth among the world’s top five – Samsung, Huawei, Apple and Chinese smartphone makers OPPO and Vivo. Huawei sold 58.4 million smartphone units in the quarter, with growth across all regions, the report showed.

“Demand for premium smartphones remained lower than for basic smartphones, which affected brands such as Samsung and Apple that have significant stakes in high-end smartphones,” Anshul Gupta, Senior Research Director at Gartner, said in a statement.

The U.S., Apple’s largest smartphone market, saw total smartphone sales fall by 15.8% during the first quarter. “Apple is facing longer replacement cycles as users struggle to see enough value benefits to justify replacing existing iPhones,” Gupta said. Even though Apple cut iPhone prices in several markets, the move wasn’t enough to stoke demand and raise sales.

Companies that have either shunned Huawei completely or restricted buying from the company include Google, Softbank’s ARM, Analog Devices, U.S. chipmakers Intel Corp, Qualcomm Inc, Xilinx Inc, Broadcom Inc, Japanese electronics maker Panasonic Corp and BT Group’s EE. Of that list, only Panasonic has continued trade with Huawei. The WiFi, Bluetooth SIG and SD associations have also relisted the company as a partner.

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Huawei‘s projection for the year is looking very realistic by the day, as the company has posted a rather improved result in its performance during the third quarter of this year, Gartner reports.

According to the report by research firm Gartner, the China-based tech giant still maintained its third position in the global smartphone sales ranking for the third quarter 2016. Apart from that, Huawei grabbed a large slice of the market share for Q3 2016 thereby closing in on Apple who still sits at the second position. However, Apple’s lead over Huawei has shrunk a great deal according to the report, with the difference in market share coming down to less than 3%. This is attributed to Huawei making in-roads into the high-end smartphone sales, spurred by model such as Honor which was a hot sell in top-end markets.

OPPO, another Chinese brand owned by BBK Electronics, also posted a very strong result during the third quarter. The company followed closely behind Huawei at number four in Gartner’s global ranking for the quarter under review. OPPO is closely followed by BBK Communication Equipment, another subsidiary of BBK Electronics.

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Korean giant Samsung maintained its overall lead in global smartphone market share ranking for the third quarter but recorded a 14.2% loss in global market share when compared to the same period last year. Gartner posits that this was the worse ever posting by the company. The loss may be unconnected with the company’s botched Galaxy Note 7 which was predicted to amass a huge loss due to its withdrawal from the market over battery explosion related issues.

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