At first, it seemed as if the company was clearing out old inventory when the Gionee M11 and M11s were launched earlier this month. But Gionee seems to have made a comeback into the tech industry. A new device dubbed Gionee K3 has launched in China and is already on reservation on Jingdong with the pricing starting at 799 yuan ($112). Reservations have been made by over 411 persons in just 6 hours.

Talking about the hardware, Gionee K3 packs a 6.2-inch display with a waterdrop notch. The notch houses an 8MP selfie camera. At the rear, there is a dual-camera setup nested at the top left corner of the panel. The main sensor is a 16MP AI camera. There is equally a fingerprint sensor at the middle. The device comes with 4GB/64GB and 6GB/128GB memory versions. It is fueled by a 5000mAh battery. The K3 has full Netcom, 4G support as well as dual SIM slots. It is available in Black and Blue colour options.

Apart from the M11/ M11s and this new K3, Gionee has also launched a Smart “Life” watch and the GBuddy powerbank and headphone. The Gionee F9 Plus was also launched in India within this month. Perhaps, it is safe to say Gionee is back and ready for business. As at 2016, the company was ranked as the 8th biggest smartphone maker in China with 22 million shipments but by December 2018, Gionee had already filed for bankruptcy. The company’s messy financials was attributed to the gambling habit of Gionee’s founder. There is likely new management onboard hence this ray of hope. We’ll be on the lookout for more details about the company’s new resurgence.

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