The global PC market is seeing a double-digit dip but still remains resilient overall. Lenovo has managed to retain its lead in the segment in terms of shipments, while other brands like Apple took a hit.

Lenovo PC Shipments hold out amid a declining market

According to a Counterpoint Research report, the global PC market saw a decline of 15 percent year on year in Q2 2023, although this period saw a bump in shipments over the previous quarter. During this time, Lenovo managed to retain its throne despite seeing an 18 percent year on year hit in shipments. Meanwhile, HP came in second and Dell took the third spot, with 13.3 million and 10.2 million PC shipments.

Interestingly, Apple is the only brand in the top 5 list that saw growth in the second quarter of this year. Its PC shipments rose by 8 percent, hitting 5.5 million units. The Cupertino based giant took the fourth spot, just ahead of Acer. The report pointed at the lack of “solid growth drivers” as one of the factors that led to the market’s slope.

Furthermore, it appears that global PC shipments are finally returning to a level before the Coronavirus pandemic boom. In the second half of this year, the market will see a slight rise, but shipments are expected to decline year on year in the coming quarters as well.

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The global PC market has managed to retain its growth momentum in the third quarter of this year, as it managed to see a positive trend for the sixth consecutive quarter in 2021.

According to a Counterpoint Research report, the overall PC shipments across the glove reached 84.2 million units in Q3 2021. This figure arrived despite the ongoing semiconductor shortage and other supply constraints. Despite seeing the 9.3 percent year on year growth in this period, this also marked the slowing PC shipment momentum after four consecutive quarters of double digit year on year growth. Notably, OEMs and ODMs are not witnessing are not seeing any shrinking gap between demand and supply.

In the third quarter, the global PC supply chain faced constraints due to component shortages that are related to power management IC, radio frequency, audio codec and others. Furthermore, the report also added that there is no solution to the demand and supply gap till mid 2022. As of right now, various manufacturing sites being shutdown in China and other Southeast Asian regions have added to the uncertainities to PC supplies as well.

This news arrives despite PC demand still being robust during the quarter. While the commercial PC demand is still growing, the consumer PC market has been slowing down. Meanwhile, Chromebook was one of the biggest drag during the quarter, as both government and education orders were mostly delivered in the first half of this year.

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During 2020, the PC market, including tablets, saw growth across the globe. The Chinese company, Lenovo, led the market, and was also closely followed by the Cupertino based giant Apple that led the global tablet market.

According to a Canalys report, the global PC market saw a rise for the third consecutive quarter and also marked a notable annual growth as well. In the fourth quarter of last year, shipments reached 143.7 million units, marking a rise of 35 percent year on year. Meanwhile, the total shipments for 2020 grew by 17 percent, reaching 458.2 million units. This marks the highest volume since 2015. For those unaware, the global PC market (including tablets) had been on a decline for the last few years, but changes in market trend backed by the Coronavirus pandemic led to its recovery.

This had the Chinese tech giant, Lenovo, to benefit with its shipments reaching 28.8 million units in Q4 2020 and an annual shipment of 87 million units. This indicates an annual growth of  41 percent and 19 percent respectively. Meanwhile, Apple followed close behind with 26.4 million shipments during the final quarter and an annual shipment of 81.3 percent, marking a 42 percent and 23 percent annual growth year on year.

Talking strictly about tablets, Apple dominated both the final quarter and annual shipments (19.2 million and 58.5 million units respectively). Meanwhile, other OEMs like Samsung, Huawei, and Lenovo made the top 5 rankings. The South Korean tech giant arrived second in both the fourth quarter and the whole year, with 9.9 million and 31 million shipments respectively. Notably, even Chromebooks performed well last year due to the growth of online education and remote working.

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The global PC market improved by a high margin in 2020 due to the COVID-19 pandemic. As people continued to work and study at home,  annual PC shipments reached a record high for the first time since 2010. All three popular research firms – IDC, Canalys, and Gartner, disclosed the same in their Q4 reports.

According to the reports by three firms, Lenovo led the global PC market in the last quarter of 2020, followed by HP, Dell, Apple, and Acer respectively. Also, as per Garter, Asus came sixth.

As far as shipments are concerned, the reports go like this.

Global PC Market Shipments and Market Share Q4 2020 (Thousands of Units)

As you can see from the above table, the data from IDC and Canalys are almost identical. On the other hand, Gartner’s data differ by a long shot. 

IDC says the total shipments accounted for 91.6 million units, whereas Canlays’ report shows the data a little lower at 90.3 million units. Lastly, Gartner’s data is the lowest of all at 79.4 million units.

Anyway, all these reports have two things in common. First, the ranking of brands and second, according to all of them, the last quarter’s YoY growth was highest in the past 10 years.

For more insights, go through the official reports linked below.

UP NEXT: Chromebooks performed exceptionally well in Q3 2020 by growing 122% YoY

(Source: IDC, Canalys, Gartner)

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Canalys has published a report on Global PC Market Q3 2020. This report not only consists of notebooks and desktops but also includes tablets. According to it, the entire market grew by 23% YoY with 124.5 million units in shipments. Chromebooks were the best-performing client PC product and the tablet market remained strong second quarter in a row.

As per the report, Lenovo led the overall PC market by shipping 23.5 million units. Whereas, Apple, HP, Dell, and Samsung came second, third, fourth, and fifth respectively. Apple and Samsung made the top 5 list solely because of their tablets. This clearly explains the tablet market’s 43% YoY growth as the shipments reached 44.3 million units.

Talking about client PC products, Chromebooks performed exceptionally well by growing 122% YoY with shipments of 9.5 million units. Their success was mostly because of educational institutions and SMBs. HP was the market leader by shipping 3.2 million units, followed by Lenovo, Dell, Acer, and Asus. However, Lenovo was the best-performing brand with a whopping 351.2% YoY growth.

Coming to tablets, unsurprisingly, Apple led the market with 15.2 million units in shipments. Whereas, Samsung in second place only shipped 9 million units. Further, Huawei, Amazon, and Lenovo captured third, fourth, and fifth positions respectively. Interestingly, Huawei continued to remain strong in Europe even with the lack of GMS (Google Mobile Services) on its tablets.

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Also, it is worth noting that Q3 2020 was the only quarter other than Q2 2020 in which the tablet market grew since 2015. So we can say that the pandemic resurrected tablets from the dead after five years.

Last but not least, the overall desktop market declined by 32% YoY, however, AIO (All-in-One) category grew by 7% YoY.

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