A new report has just revealed that Xiaomi became the world’s number 1 smartphone brand for the first time ever in the month of June 2021. The company beat the likes of Samsung and Apple in terms of handset sales volume.

According to a Counterpoint Research report, the Chinese tech giant lead the global smartphone market in June. The report added that the company’s sales grew by a sizeable 26 percent month on month, which also made it the fastest growing brand for the month. Meanwhile, the company arrived second in the smartphone market for the overall second quarter of this year, with the South Korean tech giant Samsung in the lead.

Research Director Tarun Pathak added that “Ever since the decline of Huawei commenced, Xiaomi has been making consistent and aggressive efforts to fill the gap created by this decline. The OEM has been expanding in Huawei’s and HONOR’s legacy markets like China, Europe, Middle East and Africa. In June, Xiaomi was further helped by China, Europe and India’s recovery and Samsung’s decline due to supply constraints.”

Similarly, another senior analyst also added that China’s market also grew by 16 percent month on month in June 2021. This growth was primarily driven by the 618 festival, with Xiaomi being the fastest growing brand in this period. Furthermore, Samsung’s production was disrupted in June, which also led to the company’s devices facing shortages across various channels.

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Apple has become the world’s leading smartphone brand after it achieved record shipments of its iPhones. The company saw a notable jump in shipments in the fourth and final quarter of last year, while Huawei sees a major decline.

According to a Counterpoint Research report, the Cupertino based giant witnessed a sizeable jump of 22 percent in terms of shipments during this quarter. The company’s great sales are most likely carried by its newly launched iPhone 12 series, which is its first 5G enabled lineup. Furthermore, the boost in sales was also helped by pent up market demand, especially for people looking to upgrade from their older Apple iPhone models.

During Q4 2020, Apple iPhone shipments crossed 90 million units, which is a record compared to any other quarter. This also gave the company a global market share of 23.4 percent. Canalys analyst Nicole Peng added that “In China, Apple seized the perfect opportunity to capture Huawei’s market share in the high end, when the latter has essentially not enough supply even though demand for the brand is still there.” As per Apple CEO Tim Cook in an interview with Reuters, “We had two of the top three selling smartphones in urban China.”

The fourth quarter is usually the strongest for the company owing to its launch of new iPhones during the second half of a year. Apple overtook Samsung, despite the South Korean brand also seeing a 6.2 percent rise year on year, reaching 73.9 million units and achieving a market share of 19.1 percent. Meanwhile, Huawei saw a drastic impact on its shipments due to US sanctions, which had its shipments plummet by a record 42.4 percent to 32.3 million units.

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Strategy Analytics has published a report on the Global Smart Speaker Market Q3 2020. According to it, the sales increased by a mere 2.6% YoY. However, smart speakers with a display aka smart displays showed a huge improvement over the last year as more customers preferred them over regular smart speakers.

As per the report, the sales of smart displays hit 9.5 million units in the third quarter of 2020. In other words, it grew by 21% YoY. As a result, the market share of this product category rose to 26% from 22% last year.

Talking about brands, Amazon and Baidu led the smart displays market. The Amazon Echo Show 5 and the Baidu Xiaodu Zaijia 1c were the best-selling smart display products worldwide in Q3 2020. Further, Amazon also retained its position as the overall global smart speaker market leader with a 28.8% share of total shipments.

Other brands also witnessed an increase in their sales and market share, except for Xiaomi, which had a ‘disappointing quarter’.

Having said that, like smartphones, the global smart speaker market was also severely affected in the first quarter of 2020. But Q4 is expected to bring more sales, thanks to new models and economic as well as consumer sentiment improvements in certain regions.

UP NEXT: HP beats Lenovo to become the world’s largest notebook PC brand in Q3 2020

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