Driven by strong performance in international premium markets, HONOR has emerged as the fastest-growing major smartphone brand globally in 2025, according to a report by Omdia. This surge sets the stage for its planned unveiling of ambitious new AI and foldable devices this spring.

According to a recent report from the global research firm Omdia, HONOR achieved a notable 11% year-over-year growth in global smartphone shipments for 2025. This growth rate secured the number one position among the world’s top ten smartphone vendors for the year.

Further data from the International Data Corporation (IDC) underscores the strategic nature of this expansion. For the first three quarters of 2025, HONOR led all top-ten brands in overseas shipment growth within crucial premium segments. Specifically, the brand showed remarkable strength in:

• Smartphones priced above $300, covering the premium and upper-mid-tier segments.
• Tablets in the $300-600 price band, targeting the upper-mid consumer segment.

This dual-segment leadership indicates a successful strategy of combining volume growth with a deliberate move into higher-margin categories outside its home market.

Building on this momentum, HONOR is poised to make significant waves at Mobile World Congress (MWC) in Barcelona this March. Industry reports confirm the brand will officially unveil two highly anticipated devices: the HONOR ROBOT PHONE, a pioneering foray into AI-integrated mobile technology, and the next-generation foldable flagship, the HONOR Magic V6.

These launches are positioned as key milestones in HONOR’s “Alpha Plan,” its strategic initiative focused on breakthrough innovation in human-centric AI and revolutionary form factors. The 2025 shipment data provides tangible evidence of the brand’s growing market presence, which it now seeks to amplify with these category-defining products.

HONOR’s trajectory reflects a brand in a powerful transition—leveraging solid shipment growth to fund and introduce cutting-edge technology, aiming to redefine its position in the competitive global landscape.

The post HONOR Tops Global Smartphone Growth Charts in 2025, Eyes AI and Foldable Innovation at MWC26 appeared first on Gizmochina.

The global economic crisis and inflation are impacting the world. Of course, this situation is adversely affecting technology companies, especially smartphone manufacturers. People are hesitant to spend money on products they deem “unnecessary,” and advancing technology isn’t helping. Even mid-range and entry-level phones are more than sufficient for daily use today. As a result, people don’t feel the need for a change, and this issue is not a new one.

Manufacturers have been struggling to reach their desired levels for the past two years, or at least they couldn’t reach them. A study published by Counterpoint reveals that there has been a shift in the global smartphone market. According to this, global smartphone sales in October 2023 showed annual growth for the first time since June 2021. Here are the details…

October Global Smartphone Market Sales Break Two-Year Losing Streak, Path Set for Gradual Recovery

The global smartphone market finally broke the 27-month-long downward trend. The sector, which grew by 5% compared to the same period the previous year, presented a positive picture for the first time since June 2021. The source of growth was the Middle East and Africa (MEA), followed closely by China and India.

Especially in China, the interest in smartphones increased significantly, especially after the release of the Huawei Mate 60 series. Moreover, with the addition of the iPhone 15 series, the rise became inevitable. This even reminded many of the days when there was fierce competition between Apple and Huawei.

Moreover, this is just the beginning. Experts predict growth for the global smartphone market in the last quarter of 2023. This may indicate that the impact of the economic crisis on phone manufacturers is at least diminishing. As you know, the Covid-19 pandemic was a golden age for technology companies.

During a period when the whole world was continuously shopping, everyone set records in sales, revenues, and profit margins. Just when those days might have seemed entirely behind us, the resurgence has excited smartphone manufacturers like Samsung, Apple, Xiaomi, Huawei, and many others.

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The third quarter of the year between July to September ended recently. As per Counterpoint Research’s recent report, Apple and Samsung dominated the global smartphone sales occupying 10 positions in Q2, 2023. Now, the market research firm is back with the latest data on the smartphone market’s performance in Q3 this year. As expected, the smartphone market globally witnessed a slowdown. The shipments declined 8 percent year-on-year during the same period last year. However, it was more compared to a quarter-on-quarter basis. Read on to know all the details below. 

Global smartphone market registers decline in Q3

The global smartphone sales registered a decline for the ninth consecutive quarter and it fell by 8 percent in Q3, 2023 YoY. However, it grew 2 percent compared to Q2, 2023 hinting at a positive outlook ahead. Counterpoint attributes the decline in shipments to a slowdown in consumer demand recovery. On the bright side, the research firm expects the momentum from the September quarter to be carried through the year-end due to the iPhone 15 series, the festive season in India, 11.11 sales in China, and the holiday season. 

The research firm reported that MEA was the only region to clock a year-on-year growth in Q3 whereas developed markets experienced significant declines which is expected to see a rebound in sales in Q4. 

As per Counterpoint, Samsung led the global smartphone market in Q3 with a 20 percent market share. The company’s A-series devices dominated the sales while the fifth-generation foldables received a mixed response with the Flip 5 outselling the Fold 5. Cupertino-based Apple bagged the second spot with a 16 percent market share despite the limited availability of the iPhone 15 series. Xiaomi came in third place whereas Vivo and OPPO were ranked fourth and fifth respectively. The three Chinese brands strengthened their positions in the home country along with India while also cutting back on overseas expansion. 

Meanwhile, 34 percent of the market share was from other brands including Honor, Huawei, and Transsion Group. These were also the only ones to clock a YoY growth while others registered double-digit degrowth in Q3. 

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The global smartphone shipments saw a massive decline in the holiday quarter in 2022. This drop was the largest ever recorded in the market, with the overall shipments last year also saw a sizeable decline. So here are all the details.

According to a new report, the worldwide smartphone shipments saw a significant decline of 18.3 percent year on year in the fourth and final quarter of 2022. On the other hand, the overall market fell by a notable 11.3 percent as well last year. In Q4 2022, the market saw over 300 million shipments of handsets, down from 367.6 million units shipped back in 2021. Interestingly, Apple, Samsung, and Xiaomi took the top 3 spot on this list. However, most top brands saw a notable decline during this period.

The iPhone maker saw a near 15 percent fall year on year in Q4 2022, while Samsung also saw an almost 16 percent decline. Similarly, Xiaomi faced an even deeper dive of 26.3 percent in Q4 2022. In other words, most brands suffered during this time. A similar trend can also be seen in the smartphone market in the whole of 2022. Shipments in the global market fell to 1.2 billion units in 2022 from 1.359 billion units that were shipped in 2021.

As per IDC, despite hefty sales and promotional events, various issues caused the decline of the smartphone market. There were a number of problems faced by the industry, with supply chain difficulties as China faced lockdowns due to the viral outbreak. Furthermore, customers also faced rising cost and inflation, while the overall economic conditions also worsened. Thus, shipments slowed down last year, especially in the final three months.

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Canalys has released a new report on the global smartphone market. According to it, the fourth quarter of 2022 was the worst-performing annual and Q4 in a decade.

Although the shipments dropped throughout the year, the brand rankings remained the same. OEMs are cautious regarding the upcoming quarters.

The report states that worldwide smartphone shipments dropped by 17% YoY in Q4 2022. The full-year decline is said to be 11%. Fewer than 1.2 billion smartphones were shipped globally in 2022.

Although Apple came first in the last quarter of 2022, it was Samsung who led the market overall for the entire year. The third, fourth, and fifth places were acquired by Xiaomi, Oppo, and Vivo, respectively.

The difficult macroeconomic environment throughout 2022 resulted in the decline of smartphone shipments, says Canalys Research Analyst Runar Bjørhovde. The demand for low to mid-range segments dropped fast in earlier quarters, and even the demand for the high-end category started showing weakness in Q4 2022.

As per Canalys Research Analyst Le Xuan Chiew, brands will approach 2023 cautiously by prioritizing profitability and protecting market share. They are already cutting costs to adapt to the new market reality. A strong relationship between channel partners and vendors will be important to maintain market shares.

Canalys forecasts flat to marginal growth for the global smartphone market in 2023. Markets like Western Europe and North America will be affected by economic slowdowns, while some regions in Southeast Asia may grow in the second half of 2023.

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The global smartphone market is highly competitive, with many major players trying to gain market share. Right now, Samsung is the leader in the market, but a new report predicts that Apple will surpass Samsung in the global smartphone market in Q4 2022, due to increased demand for the iPhone 14 series.

Apple could topple Samsung in global smartphone market in Q4 2022

According to a new report from market research firm TrendForce, Apple is expected to dethrone Samsung and become the leader in the global smartphone market in the fourth quarter of 2022. The global smartphone market has been struggling in recent months due to sluggish demand and economic downturns in many countries. In the third quarter of 2022, the market saw a decrease of 0.9% from the previous quarter, with 289 million units shipped.

Apple is expected to see significant growth in the fourth quarter, with its market share rising from 17.6% in Q3 to 24.6%. This growth is largely attributed to the increased demand for the iPhone 14 series. On the other hand, Samsung’s shipments increased by only 3.9% from the previous quarter, and the company is expected to face further decreases due to continued inventory pressure, low demand, and a semiconductor shortage. This will impact Samsung’s position in the global smartphone market and allow Apple to overtake it.

Chinese OEMs Xiaomi, OPPO, and Vivo, which are currently ranked 3rd to 5th in the global smartphone market, are also expected to lose market share in Q4 2022. TrendForce predicts that Chinese smartphone makers will face significant difficulties in the future due to the shrinking demand for smartphones in China’s local market and slow economic growth in India.

Overall, the global smartphone market is facing challenges due to economic downturns and increased inflation in many countries. However, Apple is expected to see strong growth in the fourth quarter, allowing it to surpass Samsung and become the leader in the global smartphone market.

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Over the last couple of years, the global smartphone market has seen a slight decline. There were many factors that led to the market shrinking, but it appears that Apple is slowly catching up to Samsung in the handset segment despite this decline.

According to a Canalys report, the overall market for smartphones saw a decline of 9 percent year on year during the months of July and September this year. In other words, the third quarter of 2022 saw noticeable decline over last year. The decline in shipments affected four of the world’s top five smartphone brands as well. Looking at the market standing, Samsung still leads the pack with a 22 percent market share. Meanwhile, Apple came in second with 18 percent, and Xiaomi took the third spot with 14 percent.

Oppo and Vivo rounded up the top 5 list with both brands having a 10 percent and 9 percent market share respectively. However, despite leading the smartphone market, the South Korean tech giant only saw a slight growth. On the other hand, the Cupertino based company saw a higher growth in terms of both market share and even sales numbers as well during this period. In other words, the iPhone maker can be considered the true winner in the third quarter of this year.

Apple is also just a meager 4 percent points behind Samsung in market share. This is lower than the 6 percent gap between the two consumer electronic giants. Meaning, Apple is slowly but surely catching up to Samsung. Furthermore, with the holiday season being just around the corner, which is one of the strongest periods for the brand, we can expect Apple to soon overtake Samsung. Last year, it had a 22 percent market share in the final quarter, over Samsung’s 20 percent. But this narrow lead might widen further this year.

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Samsung has just seen a great performance in the month of April 2022. The company managed to achieve a new record market share during this month, which was the highest ever in the past 5 years.

According to a Counterpoint Research report, the South Korean tech giant managed to see a 9 percent growth in sales year on year, despite the global smartphone sales falling by 8 percent year on year. During this time, the brand managed to capture nearly a quarter of the global smartphone market. This makes the highest ever single month market share for the company, since April 2017. Notably, the growth in April 2022 also helped the brand lead the global smartphone market for the third consecutive months this year.

Interestingly, we had previously reported on Samsung also achieving a record market share in Q1 2022. This record was also one of the highest ever market share in 5 years as well. Research Director Tarun Pathak stated that “Samsung captured close to one fourth of the global smartphone market in April 2022, reaching its highest single month share in the last five years. This was driven by the strong performance of the S22 series in the premium segment and the A series in the mid segment.”

As we move on to the second half of this year, Samsung is believed to retain its throne in the smartphone market in Q2 2022. The company is already the leader in the foldable smartphone segment, and still has a stronghold in the global smartphone market overall. So stick around for more, as it remains to be seen how the smartphone market develops in the coming months.

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A new report has revealed that Samsung Electronics has seen robust performance in the first quarter of this year. Apparently, the company managed to hit a new record high market share in five years.

The news arrives from a StrategyAnalytics report, which stated that the global smartphone shipments fell by 11 percent year on year to 314 million units in Q1 2022. However, despite the decline, the South Kroean tech giant managed to achieve a notable market share of 24 percent during the first quarter. On the other hand, Apple came in second with an 18 percent market share, followed by Xiaomi, OPPO (including OnePlus), and Vivo that rounded up the top five list.

According to Woody Oh , Director at at Strategy Analytics, “We estimate Samsung shipped 75 million smartphones and topped the global smartphone market with a healthy 24 percent share in Q1 2022. It is the vendor’s highest first quarter performance by market share since 2017. Demand was strong for the newly launched flagship Galaxy S22 series, especially the higher priced S22 Ultra model. Meanwhile, Samsung continue to ramp up mass market A series in multiple markets.”

In other words, the company’s smartphone across multiple ranges saw great success across the globe. But as of right now, the global handset market is expect to further contract by around 1 to 2 percent in 2022. This is likely due to the effects of geopolitical issues, component shortages, price inflation, exchange rate volatility, and the ongoing pandemic as well.

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The premium smartphone market has been quite profitable for the players in the game, especially in 2021. Latest Counterpoint Research figures show that the segment grew 24% YoY last year to reach a new summit, even outpacing the 7% growth of the overall smartphone market. Premium smartphones contributed to 27% of the global smartphone sales, which again is a new record.

All this was driven by a number of factors such as upgrades to the affordable-premium segment in emerging economies and replacement demand for 5G devices in advanced economies. Companies like Apple, OPPO, vivo, and Xiaomi continued to fill up the hole left by Huawei, especially in China and Western Europe.

OEM-wise, Apple continued to lead the market, touching the 60% market share mark for the first time since 2017 driven by iPhone 12 and iPhone 13 sales — the company’s first 5G-supporting series. Apple even reached its highest ever market share in China in Q4 2021.

Samsung saw a 6% growth in sales in the premium segment, but it lost share. The Galaxy S21 series performed better than the S20 series but the gains were somewhat offset by the lack of a new Note series, FE series refresh, and component shortages.

But it was OPPO and vivo that perhaps saw the biggest gains in 2021, growing 116% and 103%, respectively, to become a part of the five in the premium segment in multiple countries. OPPO has been growing steadily in Europe while vivo oversaw some great figures reeled in by the X60 and X50 series in China and Southeast Asia.

Xiaomi meanwhile featured in the top five list for the premium segment in all regions it sells, with gains driven by the Mi 11 series.

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The sale of 5G smartphones finally managed to surpass the sales of the previous generation of 4G models this year. In January 2022, 5G handsets accounted for around 51 percent of all devices sold.

According to a Counterpoint Research report, China, North America, and Western Europe were the largest region that drove this growth. At the moment, China had the highest rate of 5G penetration, hitting 84 percent in January 2021. The push for 5G from Chinese telecom operators alongside brands launching new 5G handsets in competitive pricing enabled this surge. On the other hand, the North American and Western European hit 74 percent and 76 percent respectively in terms of 5G penetration.

In these two regions, Apple dominated with a market share of 30 percent in Western Europe and 50 percent in North America. This followed after the brand launched its 5G enabled iPhone 12 series. As of right now, these regions are expected to see continued growth for 5G models. Meanwhile, thanks to affordable chips from MediaTek and Qualcomm that support the newer and faster bandwidth helped grow the 5G Android smartphone market. This was especially true for the mid to high range segment between 250 to 400 US Dollars.

On the other hand, affordable chips enabled 150 to 250 US Dollars Android phones to also support 5G networking as well. The Asia Pacific, Middle East, and Latin America are now the next area of focus for OEMs that are seeking to expand their 5G offering to these regions. These are currently still dominated by 4G handsets, but will likely see a shift in the near future.

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Despite being a relatively young smartphone brand, Realme has been able to rival industry veterans and even reach great heights. The company has seen record breaking growth in the overall global market while entering the Top 5 spots in Western Europe.

According to a Canalys report, the Chinese smartphone maker maintained strong growth momentum and saw record performance globally. The brand was ranked in the top 5 in 30 markets and 6 regions in the fourth quarter of last year. It came in 1st in Philippines and Bangladesh while entering the top 5 in new markets like Germany, Peru, Colombia, and Western Europe as well. In India alone, the company’s market share rose to 17 percent, marking a boost of 48 percent year on year.

Meanwhile in Europe, the Europe overall saw an annual growth rate of a sizeable 450 percent, while Western Europe region saw a humongous 1365 percent growth. The explosive growth wasn’t just limited to the western regions alone. It managed to reach the top 4 spot in Thailand, Myanmar, UAE, Egypt, and even Morocco, which was also reflected in Greece, Poland, Czech Republich, Ukraine, and Belarus as well.

All in all, the company’s products have been successful in various emerging markets, while also establishing themselves in major regions. Sky Li, Founder and CEO of realme stated that “The company has been laser focused on providing best performance in segment to customers worldwide with leading tech innovations, which has started to pay off. In 2021, our annual smartphone sales volume reached a record high of 60 million, a 50% increase over the previous year. In 2022, we will continue to deliver new and exciting products to our fans globally.”

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Last week, we witnessed the launch of new models in one of the best-selling budget smartphone series worldwide. Further, we learned that the global smartphone market grew for the first time in four years. Then, out of nowhere, two brands released shameless iPhone clones. At the same time, another company launched a Galaxy S21 Ultra-lookalike phone. All this and more happened in the last few days. Let’s take a look at them one by one in no particular order.

Before proceeding, we would like to let you know that the top stories listed here are based on our opinion. As your choices may vary, we would like to know your picks in the comment section below.

Top Stories from Last Week

New Redmi Note 11 series for international markets

After debuting the Redmi Note 11 lineup in China in November, Xiaomi finally brought the family to international on January 26. However, the series for global markets include totally different devices, namely Redmi Note 11, Redmi Note 11S, Redmi Note 11 Pro, and Redmi Note 11 Pro 5G.

Out of these four, the Redmi Note 11S offers the best value for its asking price. Although it looks and has the same display as the vanilla model, its specs are more comparable to the Pros.

The entire series comes with features like a high-refresh display, dual stereo speakers, IR blaster, MUI 13, a 5,000mAh battery, and more. You can learn more about them by visiting this link.

Smartphone market observed multiple records

The global smartphone market grew for the first time in 2021 since 2017. Counterpoint Research revealed that the shipments reached 1.39 billion units by growing 4% YoY.

The Indian smartphone, in particular, grew 12%YoY last year by registering 162 million units in shipment. On the other hand, the Chinese market shipped 333 million units and incremented by only 1%.

Finally, pivoting to the budget segment at the right time (ahead of LG’s demise), OnePlus saw an insane 524% YoY growth in the US in Q4 2021.

iPhone clones from Gionee and Blackview

Gionee 13 Pro went official last week with an uncanny iPhone 13 resemblance and HarmonyOS. However, it has entry-level specs like an HD+ display (LCD) and a UNISOC T310 chipset. For just  ¥529 (483), it doesn’t sound like a bad deal after all.

At around the same time, Blackview A95 also got announced with an iPhone 13 Pro-like design. Its main highlights other than design include a MediaTek Helio P70 SoC, 6.5-inch HD+ display (LCD), and a 4,380mAh battery.

Face ID now works with a mask 

After two years of the COVID-19 pandemic, iPhones can be finally unlocked with masks on. However, this feature is currently only available in the beta channel. Also, it requires iPhone 12 or newer models.

Additionally, Apple is working on a new feature that will turn iPhones into POS machines. This feature will be reportedly useful for micro-merchants.

MediaTek Kompanio 1380 is a new chip for Chromebooks

MediaTek announced a new SoC called Komapnio 1380 for premium Chromebooks on January 26. This 6m chip arrives with an octa-core CPU consisting of four ARM Cortex-A78 cores clocked at up to 3GHz and a five-core ARM Mali-G57 GPU.

It supports up to 4K 60Hz display, AV1 decoding, WiFi 6//6E, and Bluetooth 5. The chipset will make its global debut inside the Acer Chromebook Spin 513, which is scheduled to hit the shelves in June.

HUAWEI P50 Pocket reaches global markets alongside HUAWEI P50 Pro

On January 26, Huawei announced the arrival of HUAWEI P50 Pro and HUAWEI P50 Pocket to multiple international markets like Asia Pacific, Middle East, Africa, Europe, and South America.

The 4G-only premium handsets from the once world’s largest smartphone brand sport the same set of features as the variant sold in China, except for software. The global editions of these devices run EMUI 12 without GMS (Google Mobile Services) instead of HarmonyOS.

Despite their shortcomings in terms of software, Huawei is charging a whopping €1,199 for the HUAWEI P50 Pro (8GB + 256GB) and €1,299 for the HUAWEI P50 Pocket (8GB + 256GB). There’s also a Premium Edition of the latter phone with a unique design and 12GB + 512GB memory configuration for €1,599.

JioPhone 5G could be Jio’s first 5G smartphone

A report on January 25 disclosed that the Indian carrier Jio is working on its first 5G smartphone called JioPhone 5G. This device is expected to go official in June with much better specs than the poorly received JioPhone Next.

The handset is said to come with a 6.5-inch HD+ display (HD+), 13MP (wide) + 2MP (macro) dual camera setup, 8MP selfie camera, side-mounted fingerprint sensor, Qualcomm Snapdragon 480 SoC, 4GB RAM, 32GB storage, 5,000mAh battery, and 18W fast charging.

OnePlus phones might run H₂OOS in the near future

On January 27, popular Indian tech influencer Mukul Sharma tweeted that the unified operating system of OPPO and OnePlus could be called H₂OOS. Since his claim is based on a trademark filing by OnePlus, he could be wrong.

Anyway, the H₂OOS (Water OS) trademark is interesting as it combines the names of OxygenOS (O₂) and the discontinued HydrogenOS (H₂OS). The name has no mention of ColorOS, which the software will be actually based on.

Furthermore, a couple of days before this tweet, a tipster stated that the OnePlus 10 Ultra could debut in H2 2022 as the brand’s first superphone or ultra-premium smartphone. The device is said to house OPPO’s MariSilicon NPU.

HONOR to showcase new products at MWC 2022

HONOR has confirmed to attend MWC 2022. The company has scheduled a launch conference for February 28. The event will kickstart at 1 PM CET.

The brand is teasing the launch of the new Magic series with a quote ‘The Power of Magic’. Unfortunately, nothing is known about the upcoming lineup of handsets.

Micromax IN Note 2 and vivo Y75 5G  debut in India

Micromax launched the IN Note 2 on January 25 as the successor of IN Note 1 for ₹13,490 (4GB + 64GB). The Samsung Galaxy S21 Ultra-lookalike phone arrives with a 6.43-inch FHD+ AMOLED display, MediaTek Helio G95 chipset, 48MP (wide) + 5MP (ultra-wide) + 2MP (macro) + 2MP (depth) quad-camera setup, 16MP selfie camera, side-mounte fingerprint sensor, Android 11, 5,000mAh battery, and 30W fast charging.

Chinese handset maker vivo debuted a new budget 5G smartphone called vivo Y75 5G in India on January 27. For ₹21,990 (8GB  +128GB), the phone offers a 6.58-inch FHD+ display (LCD), MediaTek Dimensity 700 SoC, 50MP (wide) + 2MP (macro) + 2MP (depth) triple camera setup, 16MP selfie camera, side-mounted fingerprint sensor, Android 12, 5,000mAh battery, and 18W fast charging.

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The post iPhone clones from Gionee/Blackview, H₂OOS for OnePlus, Face ID with mask, and more from Last Week appeared first on Gizmochina.

The global smartphone market recorded growth for the first time in almost 5 years, with annual shipments touching 1.39 billion units in 2021. But despite 4% year-on-year growth, yearly sales still remained lower than pre-pandemic levels due to component shortages paired with the impact of COVID-19, Counterpoint has revealed.

For comparison, global smartphone shipments were the highest ever in 2017, reaching 1.55 billion units — a record that remains unbroken.

The restoration of growth was driven to the post-peak-pandemic pent-up demand in regions like North America, Latin America, and India. In the US, it was mostly the demand for Apple‘s first 5G-supporting offering — the iPhone 12 series. And in India, good sales came from higher replacement rates, better availability, and more attractive financing options. China came as a surprise though, with the market shrinking due to supply-side issues combined with demand-side issues from lengthening replacement cycles.

Apple’s global smartphone shipments grew 18% YoY to reach a record 237.9 million units in 2021 due to great response for the iPhone 12 series. The Cupertino-based company even became the top smartphone brand in China, passing vivo, and consequently overtaking Samsung as the #1 phone brand globally in Q4 2021.

Xiaomi‘s global shipments reached a record high as well, totaling 190 million units in 2021, which is a 31% YoY growth. While it performed well in the first half of the year, supply shortages in H2 2021 led it to slip in the fifth position in its home country.

Joining the aforementioned is also OPPO that’s yet another OEM achieving record shipments in 2021, growing by 28% and selling 143.2 million units. OPPO again suffered due to supply constraints in the final quarter and a larger part of its shipments came from H1 2021.

vivo grew 21% YoY, reaching annual shipments of 131.3 million units last year. This was thanks to its strong offline penetration and a wide-ranging product portfolio. However, it declined 9% YoY in Q4 2021, after getting dethroned by Apple in China.

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The post Global smartphone market records 4% growth for first time after 2017, Apple takes lead appeared first on Gizmochina.

Xiaomi held a massive launch event earlier today where they unveiled multiple new products from the brand, including the Xiaomi 12 smartphone lineup, MIUI 13, Xiaomi Watch S1, and many more. But the products were not the only thing revealed in this conference as Xiaomi’s CEO and Founder Lei Jun took to the stage to announce the company’s future plans.

Earlier this year, Xiaomi briefly overtook Apple in the total global shipment volume, making it the 2nd largest global smartphone manufacturer for a while. Now, the CEO of Xiaomi announced that the company intends to take on the global leaders in the smartphone industry and become the number one smartphone brand in the next three years.

A similar statement was made earlier in November by Lu Weibning, the Senior VP of Xiaomi Group China and GM of Redmi, who posted on Weibo clarifying Xiaomi’s goals in the future. Lu Weibing explained that Xiaomi’s Founder Lei Jun had put forward a goal of No.1 sales of Xiaomi smartphones in the world by 2024. And to achieve this, Xiaomi will first focus on increasing their sales in the Chinese market. Since 70% of the smartphone sales in China are done through physical stores, Xiaomi plans to increase their brick and mortar outlets to 30,000 in the next three years. He also stated that since Xiaomi plans to be the king of smartphone sales globally, they will not specifically target any single brand (Apple) and focus on making products that can rival all the top brands.

The announcement by Xiaomi’s founder Lei Jun has also raised some questions about how they plan to achieve global dominance in the smartphone market. Recently, Xiaomi has constantly ranked 3rd, trailing closely behind Apple. However, Samsung still has a sizable lead over the two brands. If Xiaomi plans to reach this goal they have set for themselves, we might see the brand strengthening its position in the European market, where Samsung has recently been losing ground. Additionally, the company has a perfect opportunity to consume the market share conceded by Huawei due to recent chip bans imposed on them by the U.S.

Only time will tell if Xiaomi can overcome this challenge and achieve the milestone of the leading global smartphone producer in the next three years, and we will be here to bring you the latest news on their progress, so stay tuned.

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A new report has just revealed the market share of brands for the global smartphone shipments for the third quarter of this year. This information has shared that Samsung Electronics is still in the lead.

According to a Counterpoint Research report, the global smartphone market grew by 6 percent quarter on quarter but saw a modest decline of 6 percent year on year. During Q3 2021, the market shipped a total of 342 million units, which is down from 265.5 million from last year. However, the South Korean tech giant managed to retain its spot on the throne with a sizeable 20 percent market share during this quarter, shipping 69.3 million units.

Meanwhile, Apple came in second with a market share of 14 percent. The Cupertino based company shipped around 48 million units during this time, marking a notable 15 percent growth over the same period last year. Counterpoint credits this growth to the “persistent” growth of the iPhone 12 series and the launch of the latest iPhone 13 series. Similarly, Xiaomi followed close behind with a 13 percent market share in Q3 2021.

Although, its shipments dropped by 5 percent year on year and 15 percent quarter on quarter, hitting 44.4 million units in the third quarter of this year. The company saw the slight fall likely due to the ongoing component shortage and supply issues. On the other hand, Realme saw its highest ever shipments in Q3 2021, shipping 16.2 million units. This marked a record quarterly performance that arrived despite the globe suffering from a lack of semiconductors.

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Recently, Xiaomi had officially shared its quarterly performance report for the third quarter of this year. In this report, the company revealed its revenue and global smartphone shipments, although, it seems that the brand was overtaken by Apple in Q3 2021.

According to a Canalys report, Xiaomi had a market share of 13.5 percent in the global smartphone market, with its shipments hitting 43.9 million units. This meant that the company held the third spot, which was down from 16.7 percent market share in the previous quarter. On the other hand, Apple had secured the second spot, overtaking the Chinese tech giant, with around a 15 percent market share in the third quarter.

As per Xiaomi’s President, Wang Xiang, the company’s third quarter performance had saw a slight decline. However, the reason that Apple overtook it was due to the robust demand for the iPhone 13 series. Apart from just the 2021 iPhone lineup, the senior official stated that the shortage of chips in this quarter also affected the shipments of the company’s smartphones. The executive believes that the shortage might have impacted shipments worth significant 10 to 20 million handset units.

Despite the overall decline, Wang Xiang added that the brand’s premium grade smartphone market share saw a rise. In the first three quarters of 2021, the company shipped a total of 18 million high end phones, which accounts for 12.8 percent of its total shipments. This is up from 8 percent during the same period from last year. The President further added that Xiaomi will continue to follow its high end segment strategy while also putting efforts in other segments as well.

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The global smartphone market is reeling under the weight of the semiconductor shortage as vendors struggle to meet demand. Samsung was the leading vendor with a 23% share. Xiaomi lost the 2nd place it had gained earlier this year after Apple grabbed it thanks to strong demand for the iPhone 13.

As a result, the Chinese smartphone giant currently stands at 3rd with a market share of 14%. The 4th and 5th rankings are currently held by vivo and OPPO currently, both with a 10% share each (via: Canalys).

Ben Stanton, Canalys Principal Analyst remarks that the chipset famine has truly arrived: “The smartphone industry is striving to maximize production of devices as best it can. On the supply side, chipset manufacturers are increasing prices to disincentivize over-ordering, in an attempt to close the gap between demand and supply.”

However, the chip shortage will likely be continuing well into 2022 despite the measures. This, combined with high global freight costs, will be pushing the device retail pricing even higher.

Along with this, the chip shortage is also prompting last-minute changes with regard to device specification and order quantities from the smartphone vendor end. This is critical for them since they have to select from the existing pool of available components.

Unfortunately though, it leads to confusion and inefficiency when communicating with retail and distributor channels, continued Stanton. Many channels are nervous heading into important sales holidays, such as Singles’ Day in China, and Black Friday in the west.

Smartphone channel supplies are already low, and as more customers anticipate similar sales cycles, the oncoming surge of demand will be impossible to meet. Customers might expect less aggressive smartphone discounts this year. Smartphone firms with tight margins, on the other hand, should consider bundling other devices, such as wearables and IoT, to provide strong incentives for customers.

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Earlier today (22nd September 2021), Realme held a product launch conference, in which, it announced a new smartphone, the GT Neo2. During this event, the company also revealed that it had become the fourth largest smartphone brand from China and has even managed to reach the sixth spot in the global rankings.

According to the Chinese smartphone maker, the data was from the known analytics/market research based firm, Counterpoint Research, who found that Realme’s smartphone shipments reached 15 million in the second quarter of this year. This marked a whopping 135.1 percent increase year on year. The shipments even propelled the brand into the fourth spot as a Chinese OEM and had it enter the top 6 rank globally for the first time ever.

The report further added that the company is the world’s fastest growing smartphone brand with sales of 100 million units. In Q2 2021, Realme ranked first in the Philippines and Bangladesh, fourth in India, and fifth in Europe. During this same period, it even managed to record a sales increase of a massive 1,006 percent year on year in the Chinese market. This also made it as the fastest growing smartphone maker in the first half of the year.

Furthermore, the company’s market share of 5G handsets also grew from 8.8 percent in the first quarter to 15.9 percent in the second quarter. In this category, Realme ranked third. The company also stated that the company has set its next goal, which is to achieve a “double 100 million” by the end of 2022. By 2023, it aims to further raise the sales volume to hit 100 million units.

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Oppo and its ‘family brands’ have together managed to achieve the second spot in the global smartphone market for the month of May 2021. During this month, the company and its subsidiaries managed to account for 16 percent of the total market share across the globe.

According to a Counterpoint Research report, the Chinese tech giant and its sub brands managed to secure the second spot in the global smartphone market, while Apple came in third with a 15 percent share in the market and Xiaomi arrived fourth with a 14 percent share. Jene Park, senior analyst at Counterpoint added that “OPPO and its subsidiaries’ combined global smartphone sales surpassed Apple and Xiaomi in April and May taking the vendor to second place globally.”

The analyst also stated that “OPPO family may likely be the next dominant brand to come from China since Huawei.” For those unaware, the brand often targets the offline segments, aiming at mid to low end handsets, while Realme also competes in the lower end segments. On the other hand, OnePlus is primarily geared towards the premium segments, which have recently merged with Oppo.

While the other two brands are a part of the Chinese smartphone maker, each of the firms also works independently and works to raise their respective brand awareness. This has shown great results in the market so far.

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Back in 2020, the online purchases of smartphones accounted for about 26 percent of all sales in the global market. This means that one in every four smartphones that were bought were purchased from online channels.

According to a Counterpoint Research report, the Coronavirus pandemic was a major factor that boosted the online sales in multiple countries. Key regions includes India that showcased the highest online share at 45 percent, along with UK with 39 percent and China arriving in at 34 percent. This implies that the share of online smartphone sales in 2020 rose by 6 percent over a year prior. For market size, it marked an increase of more than 10 percent.

Furthermore, this trend was also recorded in other regions as well, like the US and Europe. Emerging markets like Latin America also benefited from this trend. Notably, the US and India recorded highest ever online share in the second half of last year. While the market saw a sizeable growth in online sales, this trend is also expected to slow down for some time, with online sales in 2021 being similar to but slightly lower than last year.

Senior Analyst Sujeong Lim stated that “After the rapid growth in 2020, we expect 2021 to see some easing after the COVID-19 vaccination. However, it is expected to grow slightly every year from 2022 onwards, supported by growth in emerging markets and the middle-aged population becoming more accustomed to IT devices and internet use. But in the case of India, which currently has the highest online proportion, it may decrease to a certain level after 2022 due to the development of offline infrastructure such as multi-brand stores and large-scale retail stores. On the other hand, the future growth of the online market in SEA and MEA is noteworthy.”

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A new report has revealed that the global smartphone market is expected to see a growth in shipments this year. The projected growth is around 12 percent, with total shipment figures reaching 1.4 bllion units.

According to a Canalys report, the growth in smartphone shipments is indicative of the strong recovery of the market from last year. During 2020, the shipments of handset fell by 7 percent due to the severe market constraints caused by the Coronavirus pandemic. But with the world recovering from the pandemic and vaccines being rolled out, the issue with supply of components will emerge as the new bottleneck for the smartphone industry.

As per Canalys Research Manager Ben Stanton, “The smartphone industry’s resilience is quite incredible.” He further added that “There is strong momentum behind 5G handsets, which accounted for 37% of global shipments in Q1, and are expected to account for 43% for the full year (610 million units). This will be driven by intense price competition between vendors, with many sacrificing other features, such as display or power, to accommodate 5G in the cheapest device possible. By the end of the year, 32% of all 5G devices shipped will have cost less than US$300. It is time for mass adoption.”

Although, the supply constraints for components wil limit the grwoth potential of smartphone shipments this year. For those unaware, the world is suffering from a major shortage of semiconductors and certain component materials at the moment. This has led to a build of backorders and “The industry is fighting for semiconductors, and every brand will feel the pinch,” Stanton added.

Canalys VP of Mobility Nicole Peng stated that “The other angle to this is pricing. As key components, such as chipsets and memory, increase in price, smartphone vendors must decide whether to absorb that cost or pass it on to consumers.” Furthermore, the report added that the pandemic even caused permanent changes in the market, with channels transforming having to adapt or die during the pandemic.

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While the smartphone market recovers post the coronavirus pandemic, Huawei Technologies still struggles due to the US sanctions. Despite the market seeing a year on year growth of 20 percent, the company only held a 4 percent market share in Q1 2021.

According to a Counterpoint Research report, the global smartphone market saw a 20 percent year on year growth in the first quarter of this year, while recording a 10 percent quarter on quarter decline. The total shipments during this period reached 354.94 million units. During Q1, Samsung lead the market with a 22 percent market share, followed by Apple (17 percent), Xiaomi (14 percent), Oppo (11 percent), Vivo (10 percent), and finally Huawei (4 percent).

The report also added that the Indian smartphone market saw a decline in the second quarter, although, Xiaomi saw an 8 percent year on year growth in the region, reaching 26 percent market share. Similarly, Chinese smartphone makers also saw a significant growth in Europe, while Apple saw a decline. On the other hand, Huawei saw further decline in the region.

For those unaware, the Chinese tech giant’s smartphone operations has been struggling as US sanctions cut off its primary chip supplier TSMC. This had essentially crippled its smartphone business as it had to rely on its existing inventory for its new launches. Furthermore, the company even had to sell of its budget handset unit, Honor as well, while it expanded its business scope into other fields like the automobile industry and cloud computing related services.

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The post Huawei only held 4% smartphone market share in Q1 2021 appeared first on Gizmochina.

The global smartphone shipments are expected to reach 650 million units in the first half of this year, with the first and second quarter likely registering double digit growth year on year.

According to a DigiTimes report, the overall shipments for handsets in 2021 will rise by 6.4 percent compared to the previous year, reaching 1.32 billion units. Furthermore, the market leaders for the first half of 2021 will include Samsung, Apple, Xiaomi, Oppo, and Vivo, in the top 5 spots. These tech giants are expected to have seen ‘robust’ growth in the first half, with Xiaomi in particular nearly doubling its shipments year on year.

The report further added that it is projected that the 5G smartphone shipments will reach around 500 to 520 million units in 2021. This would mark a significant surge of about 70 to 80 percent over last year. Notably, the Cupertino based vendor, Apple, is expected to lead this segment of the market. On the other hand, the foldable handset segment is also expected to reach 18 to 20 million units this year.

While South Korea’s Samsung is projected to hold the top spot in this category, its market share in this segment is expected to fall below 40 percent this year. Keep in mind, this is just a market projection at the moment. However, it does offer an interesting look at how the smartphone market is recovering post the Coronavirus pandemic that caused the industry to slow down back in 2020.

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The global smartphone market in this year is expected to record its highest levels of growth since 2015. Shipments are projected to reach 1.38 billion units this year, marking a rise of 7.7 percent over last year.

According to an IDC report, the positive trend is expected to continue forward into the next year as well, with an expected year on year growth of 3.8 percent. The projected shipments for this period are said to be a total of 1.43 billion units. The report adds that this arrives as the world shifts towards 5G networking and 5G enabled handsets, while also retaining strong demand for low end and mid range 4G smartphones following last year’s pandemic that led to a decline in sales.

As per Anthony Scarsella, research manager with IDC, “2021 will represent the largest year-over-year growth the market has witnessed since 2015, as the shift towards 5G across all price tiers continues to accelerate. The 5G shift will also deliver peak smartphone ASPs in 2021 ($376, up 9.7% year over year) when compared to the remainder of the forecast period as costly 5G devices continue to replace LTE devices, which are also starting to drop in price, down 27% in 2021.”

Similarly, Ryan Reith, program vice president at IDC, added that “Smartphones are seeing competition for consumer spending from adjacent markets like PCs, tablets, TVs, and smart home devices, yet that hasn’t slowed the market’s path to recovery. The smartphone market returned to growth during the holiday quarter last year and since then we’ve only seen production from top suppliers ramp up. There continues to be a strong supply-side push toward 5G, and price points continue to drop as a result.”

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The global smartphone market has seen an impressive growth of 37 percent year on year in the first quarter of this year. This had the market bring in over 100 billion US Dollars in terms of revenue.

According to a StrategyAnalytics report, the market brought in a high figure with Apple leading the industry. Earlier, we had reported on the iPhone 12 series accounted for the highest sales number and revenue in the entire market. Linda Sui, Senior Director, at Strategy Analytics stated that “Apple and Samsung remain clear front runners in revenue terms but competition among the chasing pack is intense. Vivo surpassed Huawei and nudged up to the third place this quarter, for the first time ever.”

Similarly, Senior Analyst Yiwen Wu also added that “The global smartphone market is remarkable with 25% of revenue coming from super premium devices with wholesale prices above $900. Apple and Samsung dominate these hugely profitable segments. Vivo has seen success and is ranked first in the $400 to $499 wholesale band, while Oppo led in the US$191 to $299 range in Q1 2021. Transsion maintained the leadership in entry tier (US$36 to $99) this quarter.”

While Samsung and Apple dominated the market, Chinese smartphone brands like Xiaomi, Oppo, Vivo, and others also fought over market share. The overall revenue during this period also reached a new record high for this quarter.

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The post Global Smartphone Revenue crosses $100 billion in Q1 2021: Report appeared first on Gizmochina.

The global smartphone revenue had crossed the 100 billion US Dollar mark in the first quarter of this year. This set a new record for the quarter, which was led by the premium grade flagship like Apple iPhones that dominated the market.

According to a Counterpoint Research report, the iPhone 12 series not only dominated the revenue share in Q1 2021, but the series also was the highest selling smartphone during the quarter. Furthermore, the Cupertino based giant even dominated along with the South Korean smartphone manufacturer, Samsung. The iPhone 12 Pro Max accounted for the largest chunk of the revenue, closely followed by the iPhone 12, and the iPhone 12 Pro as well.

As per the report, certain markets preferred the higher end models within the iPhone12 lineup. In the US, the iPhone 12 Pro Max was the best selling model. Similarly, the Galaxy S21 Ultra 5G also sold more than the lower variants of the series in the US and Europe. The flagship models also benefitted from the strong carrier promotions in these regions, which helped in raising sales.

Notably, apart from the iPhone 11 and iPhone SE 2020, every model on the list was 5G enabled handsets. Meaning, 5G is a standard now in the premium segment. The first three iPhone 12 models alone accounted for about 32 percent of the total smartphone market’s revenue, which is nearly a third of the overall total. Meanwhile, the top 10 highest grossing models alone accounted for 46 percent of the global smartphone market revenue.

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A Xiaomi official has just announced that the brand has managed to the lead the smartphone market in 12 different nations across the globe in the first quarter of this year. The news was shared earlier today (18th May 2021) on Weibo, a Chinese microblogging website.

As per a Weibo post from the brand’s President, Lu Weibing, the smartphone maker has managed to achieve the No 1 spot in 12 countries in Q1 2021. The senior executive even shared an image poster that showcased the Chinese tech giant’s achievement. Looking at this poster, the flags of the 12 different nations can be observed. This includes, Spain, Russia, Poland, Belarus, Ukraine, Croatia, Lithuania, Malaysia, India, Nepal, Myanmar, and Colombia.

Furthermore, the company also saw a growth in its market share in Europe, with its position rising to the secon dsport for the first time in the European smartphone market. The brand lead the eastern European market for two consecutive quarter, while the it came it continued to be the third largest OEM in the western European market. Athough, it managed to lead in Spain for the fifth consecutive quarter.

Xiaomi’s growth outside of its home country can be attributed to the company’s two legged effort, which has it place it efforts in both its domestic and international markets. Despite the viral outbreak that hampered shipments back in 2020, the company still saw great success overall.

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Samsung Electronics has retaken the lead and overtook Apple as the world’s largest smartphone manufacturer. The former now accounts for more than a fifth of overall global sales during the first quarter of this year.

According to a Canalys report (Via Reuters), other smartphone OEMs like the Chinese brand Xiaomi has also recorded its best quarterly performance ever. The company’s shipments surged by 62 percent, reaching 49 million units and accounting for 14 percent of the market share. With this, the South Korean tech giant leads the market, with the Cupertino based firm arriving second, and Xiaomi following close behind on third. Meanwhile, the overall global smartphone sales also rose by 27 percent during this period, reaching 347 million units in shipments.

The news also arrives as the Chinese economy opened up after the pandemic while vaccination roll out in the US has raised the hopes of an economic recovery. Furthermore, Samsung shipped 76.5 million smartphones in the first quarter with a market share of 22 percent. This marked a surge of 66 percent in quarterly profit in its smartphone business, which is likely due to strong sales of its latest flagship Galaxy S21 series.

During this same period, Apple shipped 52.4 million iPhones with an overall market share of 15 percent. The company saw strong sales due to a positive reception of its 5G enabled iPhone 12 lineup in China. While the overall market saw great performance in Q1 2021, this momentum is expected to slow down in the arriving quarter as ‘supply of critical components, such as chipsets, has quickly become a major concern.’

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IDC has released a new report on the Global Smartphone Market Forecast for the year 2021. According to the report, the market will continue to grow due to the strong 5G push and pent-up demand. As a result, the market share of 5G devices is expected to increment.

International Data Corporation says that the worldwide smartphone market will grow 13.9% YoY in Q1 2021. Similarly, the market will witness 5.5% YoY growth throughout 2021. Further, the research firm expects a 3.6% compound annual growth rate (CAGR) from 2020 to 2025.

The report also says that all the parties involved, namely supply chains, OEMs, channels, and consumers are better prepared to face new lockdowns. That’s because these parties adapted to the pandemic last year. As a result, the market share of online channels rose to 27% in 2020, up from 20% in 2021. 

Therefore, as per IDC, improved channel planning and strong pent-up demand will help the market grow in the coming months. However, smaller vendors may get affected temporarily. Because all the vendors are pushing to increase their production due to a strong performance in the last quarter of 2020 and ODMs give higher priorities to larger vendors.

As mentioned in the beginning, 5G will play an important role in the growth of the global smartphone market, thanks to the success of the iPhone 12 series. IDC predicts that 5G handsets will account for 40% of the entire market in 2021 and 69% in 2025.

But at the same time, the ASP (Average Selling Price) of the overall market has increased to $363 in 2021 compared to IDC’s previous forecast of $349. On the other hand, the good news is that the ASP of 5G smartphones is expected to drop to $404 in 2025.

Lastly, the world’s largest smartphone markets, China and the United States are forecasted to grow 5% and 3.5% in 2021 despite declining 10-11% YoY in 2020.

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A new report has revealed that the global smartphone market saw a slight decline in the fourth and final quarter of last year. While Q4 2020 saw a decline of just 5.4 percent, the overall annual sales fell by 12.5 percent.

According to Anshul Gupta, senior research director at Gartner, “The sales of more 5G smartphones and lower-to-mid-tier smartphones minimized the market decline in the fourth quarter of 2020. Even as consumers remained cautious in their spending and held off on some discretionary purchases, 5G smartphones and pro-camera features encouraged some end users to purchase new smartphones or upgrade their current smartphones in the quarter.”

Furthermore, Apple was the top vendor smart vendor during the fourth quarter, and even surpassed Huawei as it held the No. 2 spot in the smartphone brand rankings for the full year of 2020. In the final quarter, the Cupertino based giant’s iPhone 12 series launch helped it achieve double digit growth, which also enabled it to overtake Samsung to become the leading smartphone vendor during the quarter. Notably, the last time Apple led the smartphone market was in the fourth quarter of 2016.

The South Korean tech giant still lead the annual smartphone vendor rankings. However, it saw a year on year fall of 14.6 percent last year. Although, despite the decline and intense competition from Chinese vendors like Oppo, Vivo, and Xiaomi, it still managed to retain the top spot. Interestingly, Apple and Xiaomi were the only two brands in the top 5 rankings to witness a growth. Meanwhile, Huawei witnessed the highest decline among every other vendor, with sales dropping by 24.1 percent year on year.

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The global shipments of smartphones saw a noticeable decline of 8.8 percent in 2020 as per a new report. During this period, handset shipments only reached 1.24 billion units with the primary cause of the decline being the Coronavirus pandemic.

According to a DigiTimes report, the viral outbreak had seemingly crippled the market. Although, despite the overall decline of smartphone shipments, the 5G enabled handsets saw a significant rise, reaching 280 to 300 million units in shipments last year. This is up from just 20 million units from back in 2019, marking an upwards of ten fold growth in a single year.

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During the first quarter of 2020, smartphone shipments worldwide fell by over 20 percent year on year. The double digit decline fell rapidly by the second quarter and the market recovered further in the third, which only faced a single digit dip in shipments. Notably, the fourth and final quarter saw a single digit rise in shipments, marking the pent up demand for smartphones from consumers from across the globe.

The DigiTimes research report also added that in 2020, the top six major brands in the market included Samsung Electronics, Apple, Huawei Technologies, Xiaomi, Oppo, and Vivo. Between all of these OEMs, Apple and Xiaomi managed to raise their respective shipments by over 10 percent on a year on year basis. On the other hand, brands like Samsung and Huawei faced a double digit decline in shipments during the same period.

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Known Apple supplier, Murata Manufacturing Co, is expecting the demand for 5G enabled smartphones to hit the half a billion mark in the coming fiscal year. This news also arrives as companies are rushing to snatch Huawei‘s market share in the global consumer market.

According to a Bloomberg report, the world’s largest ceramic capacitors maker, which supplier Apple and other smartphone brands, expects the demand for 5G devices to reach 500 million units by the end of this year. This would have major OEMs like Apple, Samsung, Xiaomi, Oppo, and Vivo try and secure components for their smartphone offerings. The companies would also fight to secure the void left behind by Huawei Technologies.

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Murata President, Norio Nakajima, had stated in December 2020 that the company’s factories will not be taking any break during the holidays to catch up with the growing orders owing to high market demands. The senior official said that “the situation is most severe with our cutting-edge capacitors for smartphone use.” He further added that “These handset makers are competing to grab our supply capacity once taken by Huawei, and I am not sure how much of it is backed up by their actual production forecast. I feel like the move is overheated, and thus expect their orders would drop in February and March.”

The Apple supplier’s president said that the industry had reached 300 million 5G smartphones during the current fiscal year, and is expecting the upcoming year to have this figure reach at least 500 million. Furthermore, Murata is also preparing on making capital expenditure to keep pace with the growing demand as well. Interestingly, analysts see this projection from Murata’s chief as “too conservative” believing that demand for 5G handsets, especially from Apple, to not subside anytime soon and will continue to surpass expectations.

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Due to the impacts of the Coronavirus pandemic, global smartphone production had fallen to just 1.25 billion units in 2020. Although, this figure is expected to rise to 1.36 billion in 2021; Huawei is also expected to fall from the top 6 rankings, during this time.

According to a TrenForce report, 2020 had seen a record breaking 11 percent year on year decline in smartphone production. In the previous year, the top 6 rankings were held by Samsung, Apple, Huawei, Xiaomi, and Oppo, in terms of production volume. But despite 2021 seeing an increase in overall global smartphone production, the Chinese tech giant is expected to see a massive fall in its market share, falling from its top 6 rankings entirely.

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Furthermore, 2021 will also have its sub brand, Honor, operating independently from Huawei. The reason the company sold off its budget smartphone unit was to ensure its survival after it faced various US sanctions against its own operations. In other words, Honor will now be competing against its former parent company in the smartphone market. Furthermore, TrendForce also believes that Huawei will face more difficulties in regaining its lost smartphone market share.

With people starting to become more accustomed to the “new normal,” the report believes that the smartphone industry will see a rise in unit production by up to 9 percent this year. The new top 6 brands are now expected to be Samsung, Apple, Xiaomi, Oppo, Vivo, and Transsion, which will make up almost 80 percent of the total global smartphone market as well. Although, TrendForce believes that the pandemic still plays a big variable at the moment, while 5G enabled handsets will rise to reach 37 percent of the total handset production in 2021. However, production is expected to cause constraints due to limited foundry capacities across the globe.

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In the past few days, Counterpoint Research released its Q3 2020 reports on various smartphone markets, including global. Now, the company has published an infographic highlighting the major happenings in the smartphone world during the third quarter.

According to the research firm, the Global Smartphone Market shipment declined 4% YoY in Q3 2020, however, it grew 32% QoQ. All in all, the entire market shipped 366 million units.

As for regional markets, the India Smartphone Market exceeded pre-COVID levels during this period. The market’s shipments reached 53 million units and therefore, it grew 9% YoY and 188% QoQ respectively.

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Talking about brands, Samsung not only led the Global Smartphone Market but also three out of the five major regional markets namely Europe, LATAM (Latin America), and MEA (Middle East & Africa). On the other hand, Huawei ranked first in Asia, whereas Apple topped in North America.

The South Korean electronics giant achieved this feat by shipping 80.4 million units. In fact, this number was the company’s highest-ever shipments in the last 3 years. As a result, the firm witnessed 3% YoY and 48% QoQ growths respectively.

Further, Xiaomi made it to the top 5 charts in three regions. The smartphone maker also surpassed Apple for the first time to obtain the third spot in the Global Smartphone Market with a 13% share and 75% QoQ growth.

Then, realme, which grew 132% QoQ in Q3, reached its milestone of 50 million shipments. Hence, it took over the mantle of the world’s fastest-growing smartphone brand. 

Last but not least, Apple’s shipments declined 7% YoY in the third quarter of 2020. Because the company delayed the launch of the iPhone 12 series to Q4 this year.

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Huawei, the known consumer electronics maker, is expected to see a sharp decline in its global smartphone market share in 2021. A new report has revealed that the company might have its market share fall to just 4 percent next year.

For those unaware, the Chinese tech giant is one of the most popular smartphone manufacturers in the world. However due to recent obstacles, the company is expected to only account for 14 percent of the global market share this year, which will drop to less than a third of that by 2021, as per a BusinessStandard report. Researchers at TrendForce stated earlier this week that a sustained campaign of sanctions against the company is the primary reason for such a sizeable decline.

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Furthermore, Huawei had been facing troubles with the US, with the worst actions arriving a couple of months prior when the US Commerce Department reinforced restrictions against the company, which had already lost its primary chip supplier TSMC and disrupt its supply chain even further. The reinforced regulations also stripped away its key software, and technological edge. Notably, Huawei recently had to sell its budget smartphone business, Honor, after supply constraints and component shortages were affected its subbrand as well.

The TrendForce projection also points at other Chinese smartphone manufacturers like Xiaomi, Oppo, and others that would take advantage of Huawei’s current predicament to fill in the market gap. Additionally, Honor and the other Chinese OEMs would also likely raise their production targets and compete for the vacant space more aggressively next year. While this does paint a bleak year for Huawei, it remains to be seen how the company navigates its way through the rough situation at hand.

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With the holiday season being right around the corner, a new report regarding the state of the global smartphone market has revealed some interesting details. Despite the initial impact of the Coronavirus pandemic, Xiaomi has seen impressive growth year on year in Q3 2020, while Huawei has faced a sizeable decline during the same period.

According to a Gartner report, the overall smartphone market saw a decline of 5.7 percent year on year from back in 2019. This brought total smartphone shipments down to 366 million units, although, it is still a recovery from the first half of this year. The primary reason for the initial slump was the COVID-19 outbreak, but its impacts can still be left in the third quarter. The report revealed that Samsung still lead the market followed by Huawei, but Apple was overtaken by Xiaomi for the third spot.

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The South Korean tech giant saw a negligible growth of 2.2 percent in this quarter over 2019 but the most notable jump in numbers was from Xiaomi, with a 34.9 percent increase in handset shipments. Xiaomi shipped over 44 million units in this quarter over 32 million from back in 2019. Another Chinese OEM, Oppo, rounded the top 5 smartphone manufacturers also a minimal decline of 2.3 percent.

The decline in Huawei was rather expected considering its current situation with the US government. The company faced reinforced sanctions a couple of months prior, which caused a disrupt in its supply chain. As per Anshul Gupta, senior research director at Gartner, “For the first time this year, smartphone sales to end users in three of the top five markets i.e., India, Indonesia and Brazil increased, growing 9.3%, 8.5% and 3.3%, respectively.” He further added that “Consumers are limiting their discretionary spend even as some lockdown conditions have started to improve.”

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The global smartphone market is showing signs of recovery in the third quarter of 2020. During this time, shipments declined by just 1.3 percent over 2019, with a total of 353.6 million smartphone units being shipped. Samsung Electronics took the top spot in this quarter and even performed better than expected.

The global smartphone market’s shipment results have shown a stronger performance than what was previously estimated. According to an IDC report, the market was initially expected to decline by 9 percent year on year due to the ongoing Coronavirus pandemic. Although, the improvements can also be accredited to various nations reopening their economies and gradually relaxing restrictions as well.

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Notably, key markets have also shown strong recovery, with certain nations rebounding faster. India, the second largest smartphone market witnessed high volumes of sales during this quarter despite the pandemic. Similar to its global position, Samsung even reclaimed its throne as the market leader in the Indian market as well. This was likely also due to the pent up demand, which boosted the market growth. Furthermore, aggressive promotions and discounts also played a major part in the recovery.

The South Korean tech giant had a global market share of 22.7 percent in Q3 2020, shipping 80.4 million smartphones overall. This marks a growth of 2.9 percent year on year as well. The largest market for Samsung, which accounted for 15 percent of its total volume, was India. In this region, the company saw great success in the sub 250 US Dollars segment with its latest Galaxy M series of smartphones.

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In the third quarter of this year, the global smartphone market witnessed a decline of 4 percent year-on-year but grew 32 percent quarter-on-quarter with total shipments reaching 366 million units, reveals the latest research report from Counterpoint.

As per the report, recovering in the global smartphone market is mainly because of increased demands in key markets such as the United States, India, and Latin America. Also, several regions are slowing opening up after COVID-19 precaution measures taken by various countries, which also included total lockdown.

Samsung has kept its position as the leader of the smartphone market globally, enjoying a healthy market share of 22 percent as the company witnessed 2 percent YoY growth and 47 percent QoQ growth. It also managed to dethrone Xiaomi in the Indian market to become the leading smartphone brand.

China-based Huawei, which is facing several issues because of restrictions imposed by the United States, managed to become the second leading smartphone brand with a 14 percent market share in Q3 2020. However, the Chinese giant witnessed a significant 24 percent year-on-year decline and 7 percent QoQ decline in terms of shipments.

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One interesting outcome is Xioami surpassing Apple for the third position with a 13 percent market share. It witnessed 46 percent and 75 percent YoY and QoQ growth respectively. Apple, on the other hand, held an 11 percent market share with a 7 percent YoY decline.

OPPO and Vivo took fourth and fifth positions with both the companies having 8 percent of the market share. OPPO-backed Realme emerged as the seventh leading smartphone brand globally with a four percent market share. But the company posted impressive growth — 45 percent YoY and 132 percent QoQ.

The report shows impressive growth from two brands — Xioami and Realme. This is mainly because of the increasing demand in key markets like China, India, Indonesia, the Philippines, and other Southeast Asian countries.

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Apple has just recently announced its latest flagship series of smartphones, the iPhone 12. The lineup will help boost its sales during the fourth quarter of 2020, while also helping in outperforming the global smartphone market this year.

According to Tom Kang, Research Director at CounterPoint Research, “Apple has done a great job outperforming the global smartphone market. During the COVID-19 low point in Q2 2020, Apple was helped by the timely launch of the iPhone SE, which created a new, low price point for iPhones at $399. It helped Apple get through the worst months of COVID-19 and its lockdown periods. In addition, the iPhone 11 has proved to have great longevity, still selling over one million devices per week on the brink of a refresh. The SE and iPhone 11 helped maintain momentum through Q3 as the general market remained negative.”

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In other words, while various smartphone OEMs suffered from the impacts of the Coronavirus outbreak, strategic launches from Apple, helped in softening the blow. Furthermore, it is expected that the iPhone 12 lineup will outperform the iPhone 11 during the opening year, despite launching a month later. The overall global smartphone market is expected to also decline by 10 percent this year, however, the Cupertino based giant will reportedly see a growth of 4 percent year on year.

As per the report, demands for a new iPhone for iOS users had also been pent up with year, and the upgrade to 5G networking is also a highly desired feature in certain markets. Furthermore, the varied options for the display sizes and prices might drive sales in different markets, with nations with 5G infrastructure likely seeing an increase in iPhone 12 series’ shipments.

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