Avi Cloud (AVC) has published its “Global TV Brand Shipment Monthly Data Report” showing the performance of the various TV manufacturers in the first half of the year. The report shows that a total estimate of 98.3 million smart TVs was shipped in the first half of the year 2021. This shows the market grew by 6.8% year on year.

The report also reveals an impressive shift by consumers towards OLED TVs as an estimated 2.7 million OLED TVs were shipped during this period representing a year-on-year increase of 133.3%. This is an impressive trend that is made possible as more Chinese display makers perfect their OLED production skills.

In terms of individual brands, Samsung ranked first with an estimated shipment of 20.8 million units, an increase of 11.9% Year-on-Year. This year makes it the 15th consecutive year Samsung has led the global smart TV market. Rival Korean electronics giant LG comes in second place with an estimated shipment of 13.1 million units.

Chinese electronics company TCL recorded a surge in its shipment, peaking at 11.1 million units in the first six months of this year. TCL not only ranked in third place but also emerged as the number one Chinese smart TV manufacturer. TCL’s shipment represents a year-on-year increase of 13.6%.

Hisense shipped an estimated 8.4 million units which represents a year-on-year increase of 5.5% to occupy the number 4 spot. Xiaomi completes the top 5 with an estimated shipment of 5.4 million units. The rest of the top 10 spots is occupied by Sony, Vizio, Philips+AOC, Skyworth, and Sharp respectively.

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