Google has launched an innovative program to assist female startups in India. The Google for Startups Accelerator-India Women Founders program aims to help women CEOs to address business challenges.

The new program will help business founders address issues like hiring, fundraising, and other important aspects of their businesses. Over the course of three months, up to 20 startups with a strong female presence will benefit from the program. The female-centric startups, including those in the MVP stage, will be benefited. The initiative fits into Google’s broader program to improve female representation in the digital workforce in India.

Google has continued to expand its interventions in providing cutting-edge manpower across all spheres of the digital economy. Some of the sub-themes to be touched on during the program include mentorship, hiring of manpower, capital, access to networks, and more. Google will also offer training on mobile platforms and technology. The program is expected to further expand the low representation of women in leading positions in startups in the subcontinent. One of the poignant statistics indicates that less than 15% of Indian startups have one or more female founders.

Google seeks to break the low representation by providing sufficient encouragement and capacity building for women entrepreneurs. Applications for the Google for Startups Accelerator-India Women Founders program will continue till July 10, 2022. It will prove to be another major intervention by the search engine giant in improving gender balance in Indian startups.

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