Gucci, the globally renowned luxury fashion brand and Ōura, the Finnish health electronics manufacturer, mostly known for its Oura smart ring, have joined forces to create a new premium smart ring for the market. 

Priced at US$950, the Gucci x Oura Ring is equipped with all of the health monitoring features found on Ōura’s third-generation smart ring fitness tracker, but with an exquisitely luxurious exterior that is designed by Gucci.

So why should you consider dropping almost 950 USD for a smart finger ring, when you can get yourself a smart watch instead? 

Let’s start with the build, the Gucci Oura Ring is fully decorated with high-end premium materials, including a black synthetic corundum base, surrounded by 18-karat gold braids, and a single 18-karat gold Gucci logo. As you can already tell, these are far more elaborate than the Oura Ring Gen 3’s standard finishings which are offered in either silver, gold, glossy black, or matte black painted colourways.

Coming to the tech features of the Gucci Oura Ring, the marketing materials reveal that the ring is a tailor-made wellness tech product.

 “Revealing the idiosyncrasies of both the conscious and subconscious, the Gucci x Oura Ring becomes a full expression of the self”, the product claims. “With 24/7 heart rate monitoring, seven temperature sensors, and sleep analysis, the smart ring decodes each individual day through three daily scores measuring sleep, activity, and readiness. Each score adapts and responds according to the wearer’s personal patterns.”

As for the dimensions, since it is a finger ring, it only weighs in at 4 to 6 grams, but due to the miniature size, the finger ring does not have a screen. Instead, the finger ring is Bluetooth connected to your smartphone/another Bluetooth device to transfer your heart rate data and sleep cycle patterns over for storage. The ring is also rated for 100m depth of water resistance.

The Gucci Oura Ring is compatible with Apple Health and Google Fit health tracking applications for ease of analysis and reading your current health statistics.

In short, if you want to track your health, but you don’t want the size of the smartwatch or the fitness band, a smart finger ring might be your option. The Oura Ring Gen 3 retails for 399 USD, and if you want luxury to go along with it, the Gucci x Oura Ring retails for 950 USD.

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