Samsung is undoubtedly the leading name when it comes to OLED displays. Whatever success Samsung might have attained in terms of OLED panels, rival Korean brand LG has got in similar measures. Well, except for the punch-hole design and that may be because LG continues to focus on smart TV and other bigger display panels. The Korean giant has teamed up with Department stores, Harrods to showcase its huge transparent OLED displays in the famous department store’s shop windows from October 7 to October 28.

The partnership which was announced on Wednesday, is said to be part of Harrods’ Tech Month to educate the public about the potential of OLED and to establish itself as a leader of the market in the years to come.

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LG is the only brand manufacturing large-size transparent OLED displays in the world right now. The tech giant will deploy a55-inch Full HD transparent OLED display with 38 percent transparency and a show window OLED display made up of two 55-inch vertically-combined transparent OLED displays to showcase interactive content for customers throughout the period.

LG Display says OLED isn’t limited by the need for a backlight unit so, is the best display tech to craft a transparent TV out of. That is because the pixels in an OLED display emit light by themselves making it a perfect material for LG’s transparent screen. The transparency of the screen makes it ideal for commercial use as customers can read info about specific products while directly looking at the products on the other side of the glass.

According to LG Display VP and Head of Global OLED Promotion KJ Kim; “LG Display will provide more chances for the public to experience the innovation of OLED by collaborating once again with world-renowned department store Harrods which showed its willingness to embrace OLED as an unmatched next-generation technology”. He also hinted that as the pioneer of OLED displays, the company is committed to leading the future of OLED, thereby enhancing people’s lives with this cutting-edge technology”.

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