The Indian motorcycle market leader, Hero MotoCorp, has teamed up with Zero Motorcycles, an American electric bike maker, in a significant move for the motorcycle industry. More than a business deal; this is a huge step towards changing the way motorcycles are built and used, especially in a two-wheeler-dominant country like India.

Hero’s commitment is shown by their $60 million investment in 2023

Electric bikes are now a reality, and Hero MotoCorp’s collaboration with Zero Motorcycles aims to make them more common. This partnership goes beyond selling bikes; it’s about creating a new electric platform that will lead to a variety of electric motorcycles. This shows a major shift in the motorcycle world, where new ideas and eco-friendly approaches are becoming key.

Hero MotoCorp, already in the electric vehicle market with its Vida brand, will now have access to advanced electric bike technology. They plan to launch four new electric motorcycle models. These bikes will suit different types of riders, from those seeking high performance to beginners wanting an eco-friendly option. The first phase includes two high-performance models, each with a unique style but sharing the same advanced tech.

In India, bikes with more than 25 horsepower are seen as high-performance, unlike in the US and Europe. This difference gives Hero and Zero a chance to create unique bikes – combining Zero’s electric tech with the style and efficiency needed in India.

Hero’s commitment is shown by their $60 million investment in 2023. This isn’t just for new models; it’s about imagining a future with accessible, affordable electric motorcycles for more people.

Currently, Hero MotoCorp’s electric efforts are seen in the Vida V1 scooter, but there’s more to come. Their plan includes electric bikes from mid-range to premium. This variety means there will be an electric bike for every rider, showing Hero’s commitment to an electric future.

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The off-road motorcycle scene is witnessing a remarkable transformation with the advent of electric dirtbikes, and Hero MotoCorp’s latest creation, the Vida Concept Lynx, is a standout example of this evolution. Unveiled at EICMA 2023, the Concept Lynx marks Hero’s ambitious entry into the electric off-road market, a segment rapidly gaining momentum for its sustainable and high-performance offerings.

The bike showcases a combination of low weight and high torque

Central to the appeal of electric off-roaders like the Vida Concept Lynx is their unique combination of light weight and high torque, characteristics essential for challenging off-road environments. The Concept Lynx weighs in at a mere 82 kilograms (around 181 pounds), a feat that enhances its agility and responsiveness. This lightweight design doesn’t compromise on power; the bike’s mid-mounted electric motor delivers a zippy 15 kilowatts (approximately 21 horsepower). This power, along with the instant torque characteristic of electric motors, promises exhilarating performance on rugged terrains.

Vida’s design inspiration for the Lynx is as intriguing as its specifications. Mimicking the agility of a lynx cat, the bike is engineered for superior maneuverability and control. It excels in steep climbs and navigating through challenging landscapes like rocky terrains, loose gravel, and sandy paths. The bike’s frame, featuring an exposed trellis structure, not only adds to its aesthetic appeal but also plays a crucial role in reducing its overall weight.

Another notable aspect of the Concept Lynx is its integration of modern, connected technologies. With smartphone connectivity and a dedicated mobile app, riders can tailor the bike’s performance settings to suit their riding style and the demands of the terrain they’re conquering. However, in its pursuit of minimal weight, the Lynx compromises on battery range, offering a compact three-kilowatt-hour battery pack that supports about an hour of intense riding.

Currently, the Vida Concept Lynx remains a concept, with Hero MotoCorp and its electric subsidiary Vida still silent on the pricing and availability details.

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Hero Electric, India’s largest electric two-wheeler company in partnership with Charzer, a Bengaluru-based EV Charging start-up, plans to install 100,000 charging stations in the next three years in the country.

In its first year of the collaboration, Charzer will install 10,000 charging stations across the top 30 cities. It will also provide services like Kirana Charzer across Hero Electric dealerships to ease charging facility availability for consumers and Charzer mobile application and website for EV owners to locate the nearest charging stations and booking slots. A subscription-based model for charging electric vehicles will also be available.

Charzer, which has a presence in 20 cities, including Bengaluru, Pune, Delhi, Hyderabad, Mangalore, and Vishakhapatnam, is an EV start-up offering charging solutions for public places, apartments, and offices. These chargers are compatible with all EV models, powered by intelligent software, and are installed and serviced by certified professionals.

Sohinder Gill, the CEO of Hero Electric, said that “the company believes that a robust and well-equipped infrastructure network is key to the development of EVs in India.He added that this association will aid the EV growth and provide a seamless charging experience to customers by integrating charging slot booking and payment with chargers deployed by Charzer.” Hero electric aims to strengthen the push towards EVs and promote a clean and environment-friendly mobility solution(via).

This partnership comes at an opportune moment when the country is facing all-time high fuel prices and decreased air quality in its major cities.

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There has been a rise in electric bikes as an alternative transportation mode across the world. The rising demand for e-bikes in the European market has led Indian company Hero Cycles to deliver its first batch of made-in-India e-bike dubbed Hero Lectro to Germany as it targets the EU market.

The delivery of the first made-in-India electric bikes to Europe is a milestone for Hero. It is pursuing its investment and expansion plans to get up to half a billion Euros from its Europe adventures by 2025. Chinese manufacturers and local European companies are dominating the European fast-growing two-wheeler electric vehicle (EV) turf. But Indian companies could be seeking a piece of the European pie as competitors to Chinese manufacturers. India has seen a rapid increase in the number of startups producing e-bikes, while some established manufacturers like Hero are shifting attention to this area.

India is fast rising in the development of small electric vehicles and systems. As a result, it can indeed leverage its development strides that had seen the country dominate the global motorcycle and tricycle market with some heavy-hitting companies. In addition, the policy climate in India is encouraging the blossoming and production of electric vehicles as a solution to the transportation challenges.

The coronavirus pandemic could be viewed as a proximate factor that contributed to the growth of the two-wheeler EV industry, as demand for such products grew during the pandemic. Many persons preferred to avoid crowded vehicles and sought the individuality of commuting within their cities using e-bikes. Their affordability and compact nature also endeared the e-bikes to many across the world.

To advance its European aspirations, Hero Cycles will pursue its quest to become a new leader in the European market, thus squaring up with leading Chinese manufacturers. The absence of a stringent tariff regime for Indian bikes could give Hero Cycles a competitive edge over its Chinese counterparts. Hero also hopes to leverage its massive manufacturing capacity and resources as the world’s largest motorcycle manufacturer.

Hero Cycles will hope to scale up its manufacturing capacity and exports to Europe over the next few years for it to get close to the leading Chinese manufacturers. Innovation will undoubtedly drive this pursuit, and Hero is already focused on that aspect. Hero recently partnered with Gogoro to deploy Gogoro’s innovative battery swapping system and infrastructure that could expand the range and versatility of Hero’s e-bikes.

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