Hero has shifted for the second time, the scheduled launch of the upcoming Hero Vida electric scooter. The Hero Vida e-scooter should have entered the Indian market in March 2022 but was shifted to July. However, supply chain challenges and chip shortages have now warranted another shift in the launch.

Hero Corp has encountered teething problems as it continues with plans to enter the two-wheeler electric mobility market. The Vida sub-brand was recently established by Hero, and barring any changes, the Vida will be unveiled around September 2022. The launch will coincide with the festive season in India which could spur demand.

There had been projections that the global chip shortage could ease by the end of 2022, but the challenges remain and are damaging. Hero stated that it is facing enormous supply chain issues and a shortage of critical components including chips. This has affected several other brands in the rollout of EV models in the subcontinent.

Hero is the world’s largest combustion-powered two-wheeler manufacturer. Hero already has an agreement with Gogoro which could include swappable battery technology transfer. It remains to be seen how the Hero-Gogoro partnership will reflect in the Vida EV. There can be few surprises with the design and capability of the Vida. We however keep our fingers crossed till September. Pricing information on the Hero Vida will surface later.

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(source)

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