HMD Global, the company behind Nokia-branded smartphones and feature phones was off to a great start in 2017. But as time passed, the firm could not keep up with the stiff competition. Mostly because its handsets pale in comparison with products from other companies, in terms of both specifications and price. As a result, the Nokia brand captured only 0.7% of the smartphone market in Q4 2020.

Usually, research firms only list the top-performing brands in their free report. Hence, Counterpoint Research’s free report on Global Smartphone Market Q4 2020 does not include HMD Global (Nokia). But at the request of NokiaMob, Counterpoint has shared some details regarding the performance of the Nokia brand.

According to the data, HMD Global’s overall mobile phone shipments increased 30% QoQ in Q4 2020. Whereas, feature phone and smartphone shipments rose by 26% and 35% QoQ respectively.

In other words, HMD Global managed to ship only 2.8 million Nokia smartphones in the fourth quarter of 2020 but it shipped around 12.7 million Nokia feature phones during the same period.

Hence, Nokia was the second-largest feature phone brand in Q4 2020 with a 16% market share. However, it ranked distant 15th in the smartphone segment with a mere 0.7% market share.

What are your thoughts on the future of HMD Global? Do let us know in the comment section below.

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