Honor, which started off as a sub-brand of Huawei, has now become an independent brand after the technology giant sold it to Zhixin New Information Technology Co. Ltd in November last year.

The company has been focusing on increasing its footprint in the offline market and in line with that, Honor is now set to open around 300 new Honor Experience Stores in China in the first week of October, i.e. between 1st October and 7th October.

At these new stores, customers will be able to experience the Honor Magic3 series flagship smartphone as well as the new multi-camera fusion computing photography technology that was launched a few days ago. However, this will be limited to select premium stores in Suzhou, Chengdu, Shanghai, and Changsha.

After becoming independent, the company launched its own online store in January this year, named Honor Mall for selling smartphones, tablets, smart displays, notebooks, earphones, and smartwatches, among others.

The company is also focusing on offline stores as well and is in the process of establishing thousands of new brick-and-mortar stores across the world. As of August 2021, Honor’s Experience Stores have increased by 68 percent compared to stores the company had at the beginning of this year.

Last month, George Zhao, CEO of Honor, revealed that the offline sales for the company accounted for more than 70 percent of its overall sale. This is interesting as Honor mostly positions its devices in the mid-range segment and under Huawei, it was the leading company for online sales in China.

Honor has now returned to the top three list of smartphone manufacturers in its home country China, with a market share of 14.6 percent. Not just China, Honor has also resumed business operations in about 50 countries around the world and is now focusing on recovering the lost market share.

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Last month, a consortium of 30 agents in a joint statement said that it acquired Honor from Huawei. Accordingly, the new owner of the Honor brand is Zhixin New Information Technology Co. Ltd. After this, the revamped company has been setting new targets, strengthening the supply chain etc. Now, it has officially said that a new HONOR Mall will go live early next year.

Despite being a separate brand, Honor‘s products were sold through Huawei’s channels. In fact, its official accounts previously redirected to Huawei’s Vmall which is the latter’s official store. However, that’s about to change now as the new HONOR Mall will launch on January 2021.

A poster depicting the same shows a range of products including smartphones, tablets, laptops, suggesting that the store will be a wholesome replacement of Vmall. In fact, it is sending signals that future products of HONOR Mall will be exclusive(via) and independent of its ex-sister.

To assert this, the poster says that the new Mall will provide shopping and services related to the HONOR brand. It says that users can do this via a new HONOR Mall App. Reports say that the company will launch this App prior to the availability of the service. And then, migrate the user contents(data) from the Huawei Club.

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Recently, Zhao Ming, CEO of new Honor, in a meeting with fans said that the company will soon launch a flagship smartphone. On the occasion of the 7th anniversary, Zhao also said that HONOR-branded Mate and P series devices will join the portfolio. Also, it’s new Honor V40, which is mostly the first smartphone after the structural revamp, is poised to launch in mid-January of 2021.

This indicates that the device would arrive sometime around the HONOR Mall’s official launch. In any case, the Honor 2.0, as we can call it, is in talks with Qualcomm, MediaTek to procure the chipsets and has already said that there won’t be any impact in current operations, and after-sales support for its older devices.

UP NEXT: Alleged Honor 45W Wireless Charger Design leaked; could launch alongside the V40

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