Taiwanese phone manufacturer HTC has over the years built a reputation for itself in terms of the sleek, premium designs of its phones. However, the company has continued to struggle to grab a share of the highly competitive smartphone market. The flagship HTC U12+ was an headline-grabbing model but that isn’t enough to guarantee a successful outing. The company also launched the U12 Life to cater to the mid-range segment. Although the performance has not been spectacular, HTC has added some juice to the device with the addition of 6GB RAM+128GB storage variant of the midrange device.

The HTC u12 Life was only made available in 4GB RAM and 64GB storage version when it was first launched at IFA 2018. The new variant is announced in partnership with Far EasTone Telecommunications (FET). The launch is aiming to ramp up its smartphone sales during the year-end shopping season and also to target the mid-range market. The new 6GB RAM variant will go on sale for  NT$11,900 (US$387). The price is no doubt, interesting but that won’t guarantee the device sell so many units. At present, the market competition continues to intensify and most OEMs have similar models with attractive features and even prices.

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As a reminder, HTC U12 Life is equipped with a notch-less 6-inch LTPS LCD display with an FHD+ resolution of 2160 x 1080 pixels and 18:9 aspect ratio. The device is powered by a Snapdragon 636 SoC. The device is preloaded with Android 8.1 Oreo that is customized with the company’s Sense interface. The smartphone is also fueled by 3,600mAh battery. It comes with a 16MP+5MP dual camera setup at the rear and a 13MP selfie shooter. Other features such as dual-SIM support, 4G VoLTE, Wi-Fi 802.11ac, Bluetooth 5.0, USB-C, NFC, a rear-mounted fingerprint sensor and GPS are also onboard the device.

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HTC has been reported to be working on a smartphone that has the code name “Imagine Life”. This device is believed to be the HTC U12 Life since the U12 had the codename- “Imagine’. The expected device is said to be tailored along the line of the U11 life which was launched last year drawing some inspiration from the flagship U11.

The key specifications of the model have now made an appearance online. According to the leak, the U12 Life will pack a 6-inch display with a resolution of 1080 x 2160p and an 18:9 aspect ratio. This is very much different from the 5.2-inch 16:9 screen the U11 Life feature. However, the display configuration is similar to that of the flagship U12.

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Other revealed specs of the device includes a Qualcomm Snapdragon 636 chipset backed by 4GB of RAM and 64GB of internal storage. There’s a microSD slot to further expand the storage. As far as photography is concerned, the U12 Life is said to pack a 16MP + 5MP dual camera on the back that is capable of 4K video capture. It doesn’t have a dual selfie camera like it’s senior sibling but it packs a higher resolution 13MP sensor as well as a selfie flash. The device is also listed to have a 3,600mAh battery and a rear-mounted fingerprint reader.

There is no word yet on its launch date.

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