Foldable Smartphones have finally started gaining momentum in China’s smartphone market. Following the CINNO Research data report, the foldable smartphone market share is inflated by 72% based on a Year-on-Year comparison. It is pretty surprising to see the positive trend in foldable sales when overall Smartphone sales have reduced for eleven straight quarters.

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The latest foldable launch by Huawei has made it secure 1st position in the sales list. Thanks to the Huawei Mate X3 and its exciting design and specifications have led to solid sales in Q2 2023. The onboard software also enabled the foldable smartphone to garner maximum sales. However, Oppo managed to gain 2nd position with Samsung tailing at the 3rd position. Samsung sales mostly relied on the previous year’s foldable i.e. Fold 4 and Flip 4 as the new foldable were introduced recently.

The Vivo, Honor, and Xiaomi remained at the 4th, 5th, and 6th position, respectively in terms of sales for the first half of 2023.

Among all the OEMs, Huawei manages to secure half of the overall foldable market share. Meanwhile, Samsung follows with the ~40% overall market share. Other manufacturers’ share is also set to increase with good sales in the recent months.

Flip or Fold: Which design rules the market?

The Horizontal Flip aka Fold form factor seems to be attracting more buyers due to its large display. The report indicates that the Fold-form factor catered to 55% of sales. In this form factor, Huawei manages to secure 1st rank followed by Samsung and Honor at consecutive positions.

However, the vertical display aka Flip form factor is now slowly catching up.

Interestingly, Huawei holds China’s ultra-high-end foldable smartphone market with phones priced above 10000 Yuan (~$1383).

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While the smartphone market recovers post the coronavirus pandemic, Huawei Technologies still struggles due to the US sanctions. Despite the market seeing a year on year growth of 20 percent, the company only held a 4 percent market share in Q1 2021.

According to a Counterpoint Research report, the global smartphone market saw a 20 percent year on year growth in the first quarter of this year, while recording a 10 percent quarter on quarter decline. The total shipments during this period reached 354.94 million units. During Q1, Samsung lead the market with a 22 percent market share, followed by Apple (17 percent), Xiaomi (14 percent), Oppo (11 percent), Vivo (10 percent), and finally Huawei (4 percent).

The report also added that the Indian smartphone market saw a decline in the second quarter, although, Xiaomi saw an 8 percent year on year growth in the region, reaching 26 percent market share. Similarly, Chinese smartphone makers also saw a significant growth in Europe, while Apple saw a decline. On the other hand, Huawei saw further decline in the region.

For those unaware, the Chinese tech giant’s smartphone operations has been struggling as US sanctions cut off its primary chip supplier TSMC. This had essentially crippled its smartphone business as it had to rely on its existing inventory for its new launches. Furthermore, the company even had to sell of its budget handset unit, Honor as well, while it expanded its business scope into other fields like the automobile industry and cloud computing related services.

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With the world slowly recovering from the initial impacts of the Coronavirus outbreak, various economies and industries are seeing a recovery. This also holds true for China’s smartphone market that is expected to rebound in the fourth quarter, although, this growth for smartphone makers is expected to eat away at the market share of the country’s current leader, Huawei.

According to a DigiTimes report, the fourth quarter is expected to rebound due in part to Apple’s launch of its latest flagship iPhone 12 series. Furthermore, the aggressive marketing strategy adopted by other local OEMs like Xiaomi, Oppo, and Vivo is also expected to raise its market share, at the expense of the leftover market share of Huawei.

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Back in the third quarter of 2020, smartphone sales in China fell by 25.2 percent and 26.2 percent subsequently. This was due to weak demands in the local market, during which time, Huawei also faced reinforced restrictions from US sanctions. Despite facing these issues, the Chinese tech giant still managed to lead the third quarter of 2020 in the region.

Notably, Huawei’s market share is also expected to be snatched away by the US smartphone vendor, Apple. We can expect the Chinese rankings for the final quarter of 2020 to shift a bit, although, it is still too early to tell. So stay tuned for more updates.

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According to Strategy Analytic, estimates that one of Chinese smartphone manufacturer, Huawei is now becoming the world largest smartphone vendor for Q3 2013.

Global smartphone shipments grew 45% per year and exceeded 251 million units in the third quarter of 2013. According to a recent report quoted by Strategy Analytics, during the quarter, Samsung still leads the market with over 35% worldwide smartphone shipments. While Huawei is able to accelerate to third, below the level at Apple, or replace the previous position that held by LG.

The report also said that this is the first time smartphone shipments were able to reach only a quarter of a billion units in a single quarter. Growth in smartphone shipments rose 45% from 172.8 million units in Q3 2012 to 251.4 million units in Q3 2013. Types of smartphones accounted for 6 of the 10 phones that are shipped all over the world. Strong growth driven by smartphones is a high demand for LTE models in developed countries like the U.S. and the 3G models in emerging markets like China.

In the third quarter of 2013, Huawei said that they reach the significant growth, whichget 67% from a year earlier. In Q3 2013, Huawei recorded was 12.7 units to send to the global smartphones market. Huawei Ascend P6 and Ascend G610 has sucessfully boost the sHuawei smartphone sales. And nod Huawei is still very strong position in its home country, but weak in key markets like the U.S. and Europe.

Meanwhile, LG Mobile have dropped to fourth with a total smartphone shipments of 12 million units for the third quarter of 2013. Although his position evicted Huawei, LG’s market share growth is also very positive. LG recorded a growth of 71% from last year. LG is growing very rapidly in Europe, but weakened in the region of China and India.

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