Huawei today confirmed that its next-generation Pura series will debut on April 20 in China, where the company will unveil the Pura 90 Pro and Pura 90 Pro Max. Pre-reservations for both devices kick off today at 12:08 PM China time, according to Huawei’s official Weibo account.

In the lead-up to the launch, Huawei has already shown off the design of two phones, and, to its credit, it’s not playing things too safe.

Both models feature a gradient finish across all of their color options, except black and white. This isn’t the first time Huawei has used gradients on its phone colors. The P20 and P30 series also experimented with similar finishes across select colorways. 

Around the back, there’s a rounded triangular camera module, paired with flat sides that give the phones a more structured, almost industrial look.

The teasers confirm that both the Pro and Pro Max share this overall design language, though the silhouette doesn’t stray too far from last year’s Pura 80 lineup.

Huawei Pura 90 Series Specifications (Expected)

On the hardware side, the Pura 90 Pro and Pro Max are both expected to use either the Kirin 9030 or the Kirin 9030 Pro processor. The phones will likely run HarmonyOS 6.1 out of the box.

Huawei may also bring its HyperSpace Memory technology to the series. Previously introduced on the Mate 80 Pro Max, it focuses on improving memory efficiency, allowing a 16GB RAM configuration to deliver an experience closer to 20GB through compression.

As expected, cameras remain a major focus for the Pura lineup. The Pura 90 series is rumored to feature a second-generation Maple Imaging System, along with a large 200-megapixel periscope telephoto lens.

`We should learn more about the new phones in the lead-up to launch.

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The post Huawei Pura 90 Pro series launching on April 20: Here’s your first look at the bold new design appeared first on Gizmochina.

Huawei could be preparing a camera upgrade for its upcoming Huawei Pura 90 Pro models. A new leak suggests the company is testing LOFIC technology for telephoto cameras, which could improve image quality in both bright and low-light conditions.

The information comes from tipster Smart Pikachu, who said two major Chinese smartphone brands are testing LOFIC for telephoto lenses. While no names were confirmed, the hints in the post pointed to Huawei’s Pura 90 lineup.

LOFIC, or lateral overflow integration capacitor, is a sensor design that helps the camera manage light more effectively. Instead of letting extra light overwhelm the sensor, it temporarily stores the excess and uses it in a controlled way. This helps keep bright parts of an image from losing detail.

When shooting in darker scenes, the sensor shifts its focus to capturing even very small amounts of light more efficiently. This helps produce clearer images with less grain, especially when zooming in with a telephoto lens.

If Huawei adds this to its telephoto camera, it could improve long-distance shots, especially in difficult lighting. Other expected details of the Pura 90 series include a 6.58-inch display on the standard model and a larger 6.87-inch flat display on higher-end versions. The base model may use the Kirin 9020 chip, while the Pro version could use the Kirin 9030. The Ultra model is expected to run on the Kirin 9030 Pro.

Huawei is likely to launch the Pura 90 series in the first half of the year, following its usual release timeline.

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(via: HuaweiCentral)

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