Research firm IDC has released its third-quarter smartphone market report for India. The report covers phone sales between July and September and it shows that a total of 46.6 million smartphone shipments were effected, which is higher than the 42.6 million units shipped during the same period last year.

The improvement in the market was felt by all the top five brands, except Samsung, with a YoY increase in their shipments. The top five spots consist of Xiaomi, Samsung, Vivo, Realme and Oppo.

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Xiaomi continued its dominance of the Indian market with an estimated shipment of 12.6 million units, representing an 8.5% yearly growth. With a total shipping estimate of 8.8 million units, Samsung came in second but this is lower than the 9.6 million units shipped the year prior.

BBK subsidiaries Vivo, Realme and OPPO completed the top five. Vivo is reported to have shipped an estimated 7.1 million smartphone with a hugely impressive 58.7% yearly growth. If you think this is impressive as well, wait until you see Realme’s growth curve. The new OPPO spin-off shipped a huge 7.1 million units in Q3 2019, up from 1.3 million in the same period last year. This massive shipment represents a growth of 401.3%. IDC fingers the affordable Realme C2, Realme 3 and 5 series for the success.  Oppo itself managed 5.5 million shipments and a solid 92.3% year on year growth. This indeed shows that BBK’s aim for creating a sub-brand out of OPPO is spot-on.

In terms of price category, the report shows that the INR 14,000 ($200) and under bracket accounted for 80% of all smartphone shipments in India for the period. This perhaps, explains why Realme is king. Affordable pricing. The INR 14,000 – 35,000 ($200-500) category got almost 19%, leaving just over a percent for the $500+ phones. Apple is king in the premium class with 51.3% share while the fastest-growing segment is the INR 21,000 – 35,000 ($300-500) range.

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(source)

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