Recently, market research firm Counterpoint came up with a 2020 Smartphone shipment report for India. It cited that over 150 million smartphones were shipped last year. Similar to that, IDC has come out with its own version and says that Online channels outpaced the entire market.

First off, the report says that for Q4 2020, i.e, from October – December, India recorded 45 million shipments with a 21% YoY growth. This, Although, is down from 54.3 million shipments in Q3, sets up the arena well for 2021. As the report says, 2020 began with brands suffering shutdowns, shortfall in Demand, and more.

However, after H2 2021, the need for electronic devices like Smartphones, Tablets, Laptops rose thanks to the increased due to online learning programs. Anyway, towards the end, Xiaomi, Samsung, Vivo, realme, OPPO shipped 12, 7.7, 7.6, 5.2, 5.1 million units in Q4 respectively. This makes Xiaomi retain the top spot with a whopping 27% market share

India Smartphone Market- Online Channel’s Dominance in 2020

That said, it’s worth noting that Samsung grew 35% YoY in Q4. If we take the overall Smartphone market for 2020, the report says that Online Channels(Online e-commerce) in India grew 12% YoY and grabbed 48% of Total share in 2020. Specifically, during Diwali sales, online segment held 51% whereas offline grew 5% YoY in Q4.

Xiaomi, who shipped 41 million devices overall and lead the Indian market with a 27% share, combined with POCO and ruled the online arena as well with a 39% share. Samsung, too gets a bite of its own with Galaxy-M & F devices. It grew 65% YoY online but failed to impress offline(28% decline). Overall, it shipped 29.7 million units and saw a 4% dip in 2020.

Other companies like Vivo, realme, OPPO shipped 26.7, 19.2, 16.5 million units overall respectively. As always, Vivo dethroned Samsung to dominate the offline market with a 30% share thanks to its Y-series devices. Although realme beat OPPO overall, it couldn’t grab the crown in online arena.

Finally, Transsion brands like Infinix, Tecno, Itel contributed to the growth as online share stood at 64%. Sadly, Apple is at the 7th spot despite showing a 93% YoY growth in 2020.

5G Smartphone Prospects in 2021

As for Processors, MediaTek surprisingly leads the chipset arena with a 43% share while Qualcomm sits at 40%. It’s a bit obvious that sub-$200 phones helped the Taiwanese giant grow more in 2020.

With 3 million shipments in 2020, 5G market will gain a rapid phase this year. Brands are expected to pull aggressive marketing campaigns and launch 5G devices at multiple price points although 5G adoption is nowhere near in India.

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Counterpoint Research has released its report on the Indian smartphone market for Q4 2020. According to it, the market only dropped by a mere 4% throughout 2020 despite the global pandemic. As a result, the total shipments exceeded 150 million units. Whereas, the market grew 19% YoY in the fourth quarter as Diwali was almost a month later in November, compared to 2019. Also, in spite of anti-China sentiments, Chinese companies accounted for a 75% market share in 2020.

Talking about brands, as per Counterpoint, Samsung was the largest smartphone brand in Q3 2020. But in Q4, Xiaomi managed to recapture the top position with 13% YoY growth. The company’s strong performers were unsurprisingly the Redmi 9 and Redmi Note 9 series.

That’s not all, the POCO brand itself shipped over 5 million units in the last quarter of 2020. Its bestsellers were none other than the POCO C3, POCO M2, and POCO M2 Pro.

Despite coming second in Q4, Samsung’s witnessed a 30% YoY growth. Because it went aggressive on online channels with various Galaxy A and Galaxy M series models at different price segments.

EDITOR’S PICK: Xiaomi might soon launch a smartphone with 200W fast charging: Report

Further, vivo came third and continued to be the top offline brand in 2020. However, its shipments declined by 13%. Then, in the fourth position, realme shipped over 20 million units for the first time in 2020. The brand grew 22% last year and therefore, it was the highest growing brand in 2020.

Lastly, OPPO’s shipments increased 11% YoY in 2020, however, the company’s growth was sort of flat in Q4. The OPPO A12 and OPPO A53 were its best-selling devices.

Talking about other brands, Apple crossed 1.5 million shipments in a single quarter for the first time in India. The American tech giant captured the sixth spot in Q4 with a 171% YoY growth and 93% YoY growth in 2020.

As far as OnePlus is concerned, it shipped more than 3 million units for the first time last year, thanks to the OnePlus Nord. Also, it grew a whopping 200% YoY in the fourth quarter.

Finally, Transsion brands (Infinix, itel, TECNO) observed their highest-ever shipments of 9 million units in Q4 2020. TECNO Spark 6 Air, itel Vision 1, and Infinix Smart 4 Plus models were their best-sellers. Also, itel was the largest feature phone brand in 2020 as a whole for the first time, in addition to the last quarter.

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• Apple becomes the world’s leading smartphone brand, Huawei rapidly loses ground
• Apple AirPods dominated the TWS Bluetooth earphones market in 2020
• POCO was India’s third-largest smartphone brand online in November 2020
• Oppo is planning on launch over six 5G smartphones in India this year

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