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India sees smartphone sales drop by 20% in Q1 2023

Sean — Wed, 19 Apr 2023 10:30:32 +0000

The smartphone market in India has apparently taken a hit in the first quarter of this year. The country has seen a noticeable fall in shipments over the same period year on year, so here are all the details.

This news arrives from the latest report from Canalys. The report claims that the Indian smartphone shipments have dropped by a sizeable 20 percent year on year in Q1 2023. Interestingly, this decline follows after the modest 6 percent drop back in the fourth and final quarter of last year. The report adds that the Indian smartphone market has seen the hit due to issues with market demand and stock build up has also affected various sales channels.

But despite the decline, the South Korean tech giant, Samsung, managed to retain its market leader with a notable 21 percent market share by shipping around 6.3 million units in Q1 2023. On the other hand, Oppo and Vivo took the second and third spots respectively, with both companies accounting for around 18 percent market share. Xiaomi came in fourth with a 16 percent market share, while Realme came fifth with a 9 percent market share.

The Canalys report noted that consumers in India are more comfortable with spending more on premium smartphone models. This means that brands would have to adapt and make its devices be great value for money. According to Sanyam Chaurasia, Analyst at Canalys, “India’s market struggles but vendors remain optimistic. They invest in retail, manufacturing, local sourcing, and R&D to align with the government and consumers. They aim for long term market success.”

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India sees record smartphone shipments in Q1 2021, but new COVID-19 wave expected to slow demand

Sean — Tue, 27 Apr 2021 11:11:54 +0000

The smartphone shipments in India in the first quarter of this year saw a record growth of 23 percent year on year, reaching over 38 million units. This marks the highest first quarter shipments in the country but are expected to lower in the following quarter due to the resurgence of Coronavirus in the region.

According to a Counterpoint Research report, the record rise in shipments in the nation arrives as new product launches paired with promotions, new financial schemes, and pent up demand coming from last year. Research analyst Prachir Singh stated that “Continuing with its stellar run, India’s smartphone market registered a third consecutive quarter of record shipments in Q1 2021, riding on pent-up demand. Consumer confidence also increased due to the beginning of a vaccination drive in the country. But these numbers should be taken with caution as a second and more virulent wave of COVID-19 is currently on in the country and is likely to impact the coming quarters. The consumer demand will take a hit due to the ongoing COVID-19 wave and subsequent lockdowns.”

Furthermore, the report also added that the Chinese brands also held around 75 percent share in the first quarter of 2021. In the local market, Xiaomi led with a 26 percent market share followed by Samsung, Vivo, Realme, and Oppo. Xiaomi managed to hold the lead thanks to the expansion of its local manufacturing capacities with new EMS partners. Samsung also maintained a high number of new product launched in its Galaxy M series, Galaxy F series as well as the Galaxy S21 series as well.

The Indian mobile handset market also grew by 19 percent year on year in Q1 2021 due to the strong performance of both feature phones and smartphone segments. The feature phone market saw a growth of 14 percent year on year. Notably, OnePlus led the 5G smartphone market in the region, with a 33 percent market share while Samsung recorded the largest growth in the region at 52 percent year on year.

China’s smartphone shipment records a three-fold YoY increase in February 2021

Jed John Ikoba — Fri, 12 Mar 2021 00:43:18 +0000

The COVID 19 pandemic which began in China before spreading to other countries impacted heavily on the Chinese smartphone market resulting in a general slum in shipments. The domestic market has, however, started to rebound as of February this year, according to data first published by Reuters and credited to the government-backed China Academy of Information and Communications (CAICT).

The data shows that phone shipments in China increased by a staggering 236.6% Year-on-Year to peak at 21.3 million units in February. The figure is a marked increase from 6.3 million shipments recorded in February 2020 in the heat of the pandemic. It even surpasses the pre-pandemic shipments in February 2019 where an estimated 14.9 million phones were shipped.

Of course, we already know the biggest winner isn’t Huawei who is presently battling for the survival of its smartphone business as a result of the US ban. Xiaomi has continued to ramp up sales as well as OPPO and Vivo. The companies are looking to fill the void created by the drop in Huawei’s production capacity due to the tech giant’s inability to get new chip inventory.

Even though manufacturers in China have now recovered from the challenges brought by pandemic, a big challenge lies in front as the industry is now faced with a global chip shortage that isn’t abating any time soon. The shortage has hit the automobile industry the most but has since spread to other sectors including the smartphone sector.

The industry is still projected to continue its positive growth, notwithstanding the chip shortage. DigiTimes projects that the global smartphone shipments is expected to grow by nearly 50 percent year on year in the first quarter of this year, reaching up to 340 million units in Q1 2021. The research firm also predicted that the global shipments of 5G-enabled devices are expected to double the 280 million units shipped in 2020 and should reach over 600 million units in 2021.