Tablets are becoming increasingly popular in India. There was a time when Apple and Samsung used to dominate the segment. In the last few years, many smartphone brands including Xiaomi, Realme, OnePlus, OPPO etc have entered the tablet category. The increasing demand for tablets is mainly attributed to entertainment needs, education usage, and specific sectoral needs such as healthcare. Now, CyberMedia Research has shared data on the performance of the tablet market in the second quarter of the year in India. 

Tablet market in India registers growth in Q2, 2023

As per the data shared by CyberMedia Research, the tablet market in India grew 29 percent quarter-on-quarter basis in Q2 i.e. the period from April to June. Unfortunately, the shipments declined 22 percent year-on-year basis during the same period last year. Apple led the market in the country with a 25.38 percent market share. Its South Korean rival Samsung came in close second with a 25.31 percent share. Lenovo bagged the third spot with a 23 percent market share. 

Apple’s leadership is attributed to the iPad 9 and iPad 10 series were responsible for 42 and 22 percent market share respectively. Samsung’s Galaxy Tab A8 and Tab A7 Lite’s WiFi and 4G variants had a good market share in different price ranges. For Lenovo, the brand’s Tab M10 HD (2nd gen WiFI) and Tab M8 HD WiFi were successful in the value-for-money tablet segment. Realme had a forgetful performance in the second quarter as their shipments more than halved and the company registered 8 percent market share. Meanwhile, Xiaomi’s clocked a market share of 6 percent as the company’s shipments grew a whopping 155 percent.  We assume this could be because of the Xiaomi Pad 5, Pad 6 (review), and the Redmi Pad. 

Furthermore, the report added that the shipments of WiFi tablets surged by 12 percent whereas 5G tablets grew by 7 percent year-on-year basis. The premium tablet recorded a remarkable 48 percent QoQ growth. Tablets with a display of more than 10 inches are said to be fan-favorite among Indian consumers. 

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Recently, we saw a review of how products like smartphones, Smart Speakers performed in the Indian market in 2020. Now, a new report by IDC takes us back to last year to tell us how tablet devices sold in the country.

According to the report, the heart of the tablet device demands was around $100-200 which is a no-brainer. 2020 was an unusual year in the last decade as people were forced to study and work from home due to the COVID-19 pandemic. This meant the demand for tablets started rising rapidly.

As a result Tablet vendors got the most of 2020 when it comes to shipments. Especially, Lenovo, whose tablets are very popular, registered a whopping 153% YoY growth despite facing a 15.1% decline in the commercial segment. It is the market leader with a 39% market share in India.

Anyway, the report says that a total of 2.8 million units of tablet devices shipped in India last year. This translates to a 14.7% YoY growth and it is the first positive growth in the last 4 years. Out of this, consumer shipments account for 59.8% YoY growth over 2019 whereas commercial shipments plummeted by 14.3%.

The Chinese giant Lenovo is followed by companies like Samsung, Apple, iBall, Huawei, and others. Samsung went a step above Lenovo and saw a 157% YoY growth. The company brought promising tablets like the Galaxy Tab A7 2020 to help boost sales.

Despite struggling with stocks initially, Apple managed to jump back to 3rd in the tablet segment in India. Its growth reached 13% YoY while companies like iBall faced a 69.4% decline in shipments.

Last but not the least, seeing Huawei on the list is a bit of a surprise considering the tussle with the US it’s been facing. The report says that Huawei saw a Tri-fold growth in the tablet segment in 2020 in India. Attractive price points and online Ads helped the company pull this kind of numbers.

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The India Tablet Market grew 23% QoQ in Q2 2020 in terms of shipments according to CyberMedia Research (CMR). Lenovo led the market, followed by the Samsung and Apple in second and third positions respectively.

The COVID-19 global pandemic made everyone continue their work and education from home. This resulted in a demand for tablets across the world. The Indian market was no different in the second quarter of 2020.

The overall market increased by 23% QoQ, whereas shipments of tablets with WiFi grew by 98% QoQ. Tablets with 7-8-inch display constituted 35% of total shipments. On the other hand, tablets with 10-inch and above displays accounted for 64%.

Lenovo conquered 48% of the entire India Tablet Market shipments by growing 24% QoQ. However, in the second position with 29% market share, Samsung was the most successful brand in the quarter with a whopping 143% QoQ growth. Lenovo M10 (HD, FHD, FHD Plus) and Galaxy Tab A 10.1 2019 (LTE, Wi-Fi) were the best-selling models of these two brands.

Apple garnered 12% market share by growing 36% QoQ with the help of iPad 7th Generation. Surprisingly, iBall clinched to the fourth position with a mere 3% market share.

Having said that, CMR forecasts the India Tablet Market to continue growing in the coming quarters even if the COVID-19 vaccine is out.

UP NEXT: China Educational Tablet Market grew 29.9% YoY in Q2 2020 with BBK at the helm

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