The Indian TWS earphones market has recorded a whopping 156 percent year on year growth in the first quarter of this year, with boAt leading the market. Although, the resurgence of the Coronavirus pandemic is expected to impact the market’s performance for the second quarter.

According to a Counterpoint Research report, “Enhancement in features like sound quality, low latency for better gaming experience, smart touch control for a hassle-free experience, and waterproof and dustproof ratings have helped advance the growth of TWS market in India. Also, the constant trends of multiple new launches and low pricing strategy have accelerated the growth further,” as per Research Analyst Shilpi Jain.

During this period, boAt dominated the Indian TWS market for the third consecutive quarter in Q1 2021. The company recorded a massive growth of 576 percent year on year. In the first quarter, the brand managed to have three of its products rank in the region’s top 5 models. These top 5 models accounted for about half of all shipments in the region, with boAt alone being responsible for 15 percent of all shipments. The brand’s overall market share was around 28 percent, with OnePlus being second on the list with a market share of 13 percent.

Research Analyst Shilpi Jain further added that “Key brands OnePlus and realme got a push by offering discounts on their official websites. Brands like Jabra, Sony, and Apple also offered discounts on Amazon to strengthen demand. After the PLI scheme extension to the wearable and hearable category, brands are planning to scale up their ‘Make in India’ capabilities to leverage the scheme. After pTron, we might see a ‘Made in India’ TWS from boAt in the immediate quarter.“

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The hearbale market continues to gain ground around the world. In India, the growth of the market has been very amazing. Counterpoint’s IoT service market research shows that India’s TWS market grew by a massive 723% YoY in Q3 2020.

Counterpoint‘s market data shows that the hearable segment is one of the few sectors which weren’t affected by economic slowdown occasioned by the COVID 19 pandemic. Instead, the segment reached its highest ever shipments growth in India for a single quarter.

In terms of the individual performance, Indian electronics manufacturer boAt emerged as the No. 1 brand with an 18% share of the market. boAt expaned its portfolio and launching many devices across price tiers during the quarter. boAt’s Airdopes 441 model is ranked as the second best selling earbuds in the third quarter. The earbud’s success is likely connected to its affordable pricing and impressive features like water resistance, better sound quality, USB Type-C charging and up to 25 hours of battery life.

Chinese tech giant Xiaomi retains its second spot in Q3 2020 with 16% share of the market. However, Xiaomi’s latest Redmi Earbuds 2C emerged as the top-selling model in the initial quarter of launch, thanks to the promotional price of INR 999 and better features, including improved call quality, comfortable fit and multi-function button.

boAt’s gain is Realme‘s loss as it dropped to the third spot with 12% market share. Realme’s decline in the wearable segment may be as a result of a lack of new product in the quarter under review. Tdespite that, the Realme Buds Q and Buds Air Neo still retained their spots in the top 5 list for best-selling models.

JBL stayed strong in the fourth position despite having an 8% share in Q3 2020. This is lower compared to the 15% market share raked in in Q2 2020. This is likely due to increased competition and the availability of cheaper options which offer impressive sound quality.

Finally, Apple managed to make it into the top 5 ranking with 6% share. The AirPods (2nd Gen) model also made the cut for the top 5 list for model shipments.

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