OnePlus has seen great growth in the second quarter of this year. While the company saw explosive growth during this period, it even lead the premium smartphone market in India.

The news arrives from Counterpoint Research that reported that the Chinese smartphone maker saw a whopping 200 percent growth year on year in Q2 2021. While it saw an explosive growth in the June quarter of this year, it even managed to secure a dominating 34 percent market share in the premium handset segment in India. During this time, the company also emerged as the 5G leader in the premium 5G smartphone segment in India, with a sizeable 48 percent market share.

The report added that OnePlus’ success in the region can be attributed to its consistent efforts to ‘raise the bar’ with each new flagship lineup. The company launched its latest OnePlus 9 series back in March 2021. The lineup included a top end Pro model along with a base, and a more affordable flagship variant, which has seen great success in the region. The lineup has seen a highly positive reception in India, which also contributed to its more than 200 percent YoY growth in Q2 2021.

Notably, the OnePlus 9R was the best selling device in India’s premium smartphone segment, accounting for 25 percent of the market. This was followed by the OnePlus 9 and 9 Pro. In other words, the brand’s entire 2021 lineup captured the top three spots in the segment and the higher end models were even among the top three best selling smartphones in the ultra premium segment as well.

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Since the launch of its first smartphone in India, OnePlus as a brand has grown impressively in just a couple of years and has become a popular name in the Indian smartphone market. Now, the company currently holds the title for the No. 1 premium smartphone brand in the region for the second quarter of 2020.

Thanks to the company’s recently launched OnePlus 8 series, the OEM managed to grab a market share of 29.3 percent in the premium smartphone market share in India during Q2 2020. Its latest flagship series was launched back in April 2020 and has been well received in the market with positive critical reception among other praises.

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The OnePlus 8 Pro, in particular, boosted the company’s presence in the ultra premium segments being one of the top 3 best selling devices in the category. Furthermore, OnePlus 8 emerged as the number one smartphone model in the premium segment in Q2 2020, with a market share of 19 percent, according to a Counterpoint analysis.

This overall report also marks the highest ever recorded share within the premium smartphone segment in India for the second quarter. OnePlus holding a commanding share showcases the brand’s commitment to the region, which was one of the first regions it saw great success in.

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Recent data from research firm Counterpoint Research shows that shipments in the premium smartphone segment grew astronomically by 66% YoY. This segment is comprised of smartphones with retail prices between Rs. 30,000 (roughly US$493) or higher

According to the report, the segment’s massive growth was aided by new launches, aggressive offers, and channel push, before the important festive season. Smartphone OEMs had begun to promote aggressively mouthwatering offers on premium smartphone well-ahead of the festive season, most of them as early as the last week of September. Offers included payment plans (EMI), cashback and exchange offers.

The data also showed that OnePlus‘ rise in the premium smartphone market continued in Q3 2019. The OP 7T and 7T Pro played huge roles in giving OnePlus its widest ever portfolio in the Indian market which accounts for a quarter of its global shipments. The OnePlus 7 and OnePlus 7 Pro were the best-selling and third best-selling models during the quarter, respectively.

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OnePlus cornered a market share of 35% to lead the premium market segment, representing a 95% increase YoY. This is followed by Samsung with a 23% market share and Apple in third place with 22% market share. OnePlus grew faster (+95%) than the segment (+66%) and remained the fastest-growing brand, driven by strong performances of both the 7 and 7T series. Samsung shipments were helped by the new Galaxy Note 10 series, while the price cut for iPhone XR drove Apple’s shipments. However, the cumulative share of top three brands declined to 79% in Q3 2019 as compared to 83% in Q3 2018, highlighting a growing presence of other brands in the segment, mainly OPPO, Xiaomi, and Asus. More than 20 flagship phone variants launched in Q3 2019, the highest ever in a single quarter.

Counterpoint Research notes that the Indian premium smartphone market still has a long way to go despite the amazing Q3 2019 outing. The segment contributed just 5% of the entire market in terms of volume. In comparison, the premium phone segment accounts for 50% and 22% of the smartphone market in the US and China respectively.

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