The upcoming iPhone 14 base model is rumored to cost $799, which is the same price as the iPhone 13. A post on a South Korean blog indicates that Apple will not increase the price of the entry-level model in the iPhone 14 series. The move, according to the leaker, is aimed at boosting sales for the model. The global smartphone market has experienced a squeeze and the tipster says Apple is adjusting to coping with the reality. The source of the information is said to come from a major US financial institution.

The iPhone 14 will come with a 6.1-inch display like its predecessor, the iPhone 13. The iPhone 14 series is expected to roll out soon and the decision on the price of the base model was reportedly made at the top management level. Apple has continued to face increased production costs and supply chain disruptions. There is no way of independently verifying the rumored claims at this time. Apple maintains a strong policy of tracking down leakers who sell its trade secrets.

There is a precedent if Apple launches the iPhone 14 at the same price as the iPhone 13. This will mark the second time in a row that it will be making that call. The iPhone 13 retailed at a launch price of $799. The iPhone 14 lineup includes the iPhone 14, iPhone 14 Pro, iPhone 14 Max, and the 6.7-inch iPhone 14 Pro Max which is the top of the pick. While the Pro models will be powered by the A16 Bionic chipset, the non-Pro models will retain the A15 chip. The iPhone 14 Pro and iPhone 14 Pro Max will combine a circular hole-punch cutout and a pill-shaped cutout for their camera setup and Face ID functionality. The authenticity of the rumored price of the iPhone 14 will be laid to rest by Apple when official details are released.

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