China will soon usher in its new year, precisely on January 22, and this year 2023 is known as the Year of the Rabbit. Many mobile phone manufacturers have, in recent times, launched limited-edition products for the Year of the Rabbit in order to cater to domestic consumers. Only recently, US tech giant Apple launched a new AirPods Pro “Year of the Rabbit” special edition. The company has now silently listed another custom product on its China website.

The new product is a limited edition protective case for the Year of the Rabbit. The protective case is said to be suitable for the iPhone 14 series models which include the iPhone 14 Pro, iPhone 14 Pro Max, iPhone 14 Plus, and the vanilla iPhone 14. According to the official website, the protective case celebrates the arrival of the Year of the Rabbit with an exclusive design, using traditional red and gold with a rabbit pattern, symbolizing a safe and smooth new year. The slim case fits seamlessly with MagSafe chargers and accessories.

At present, this Year of the Rabbit limited edition protective case is listed on the official website of Apple China. The protective case carries a retail price tag of 398 yuan ($59). The current official website shows that the iPhone 14 and iPhone 14 Plus models of the protective case are available, while the iPhone 14 Pro and iPhone 14 Pro Max models are sold out.

The launch of the AirPods Pro Year of the Rabbit special edition and now, this Year of the Rabbit-themed protective cases for the iPhone 14 series are indications that Apple is hoping to build on its recent successes in the Chinese market.

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