Research firm IHS has come out with a controversial claim that the iPhone 7, from their estimates costs Apple just $224.80 even though Apple sells the flagship for twice that amount or more. The base version of the iPhone 7 with 32GB of built-in storage sells for $649. The Research firm took apart the iPhone’s parts and also put into consideration several factors before arriving at that damning conclusion which doesn’t include the iPhone 7 Plus.

IHS first x-rayed the cost of last year’s iPhone 6s and got an estimated production cost of about $211.50 which ordinarily suggests this year’s iPhone 7 will cost more. Considering the base storage has been ramped up from 16GB to 32GB and that could have affected the production cost. Apart from that, the new chips on the iPhone 7 could also have affected the final production cost. The A10 chip is estimated by IHS to cost $26.90, then the new display cost an estimated $43 to produce as well as the cameras coming in at $19.90 per iPhone unit.

Though Apple is not keen on discussing tear-down costs, this estimated data could indicate mounting pressure on the US-based company’s profit margin, because the cost may even be more. IHS didn’t take into consideration factors like warehousing, research and development, and marketing.

The iPhone 7 even at that is considered to carry an outrageous price tag considering its specs. Reference have been made to competitively priced flagships whose specs are at par with the iPhone 7’s. The most recent is the LeEco Le Pro 3 which despite having a Snapdragon 821 chipset and a huge 4070mAh battery, starts at 1799 Yuan ($270). The Le Pro 3 pricing highlights LeEco’s negative profit pricing strategy for devices. The company makes up for this by getting more people onto the expansive LeEco Ecosystem from where it aims to make profits when users buy contents, applications and services on their platform.

(Source)

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China Unicom’s Hong Kong branch has uploaded a photo online hinting that one of the upcoming iPhone 7s (sevens) will have a new color and sport dual cameras. This is definitely the iPhone 7 plus. While the color is not yet known, there are rumors saying it will be matte black. The image shows 4 color options, viz.: grey, blue, tyrant gold, and rose gold, with the possible matte black being the fifth.

Someone else also uploaded a leaked image of iPhone 7 renders in rose gold, tyrant gold, silver, gray, and dark blue. This kind of adds a bit of truth that both iPhone models will have 5 colors each.

Another info going round is that the iPhone 7 Plus will be officially known as iPhone Pro.

READ MORE: More iPhone 7 Images Surfaces Online

The iPhone 7 is expected to have a starting price of 5288 yuan ($797) for the 32GB model and 6088 Yuan ($917) for the 32GB iPhone Pro. Both models will have waterproof features stronger than that of the iPhone 6s but still not strong enough to get an IP68 rating.

Apple is expected to launch both phones in September.

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