Chinese brand itel is reported to launch two different-sized smart televisions in India this month. For those unaware, itel is one of the three brands of Transsion Holdings. The other two are Infinix and TECNO respectively. Unlike its sister brands, itel is known for features phones and entry-level smartphones.

In late August 2020, an IANS report revealed that itel will be entering the smart TV market in India. The brand did release certain television models but none of them run Android TV.

However, that’s going to change soon. According to a new report by 91Mobiles, itel will be releasing two new TVs in India in March. These televisions will have a 32-inch and 43-inch display respectively. Above all, they will run Android TV. Hence, we can expect Google Play Store, Google Chromecast, and Google Assistant.

Further, the report also says that these TVs will come with a ‘frameless premium design’, an ‘ultra-bright display’, Dolby Audio, and support for popular OTT apps. All these jargons are basically marketing terms. Going by the brand’s product portfolio, we can expect these televisions to be budget offerings.

Last but not least, the report also mentions that there will be a 55-inch model as well. However, its launch timeline is a mystery as of now.

What are your thoughts on the upcoming itel smart TVs powered by Android TV? Do you think the company will be able to compete against the traditional electronics brands and well-established smartphone brands like Xiaomi? Let us know in the comment section below.

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Lately, smartphone companies have been entering the smart TV market, especially in India. In fact, the top smart TV brand in the country is Xiaomi. Last year, even OnePlus of all names began selling televisions in India. It was later followed by its sister brand Realme earlier this year. Now, according to a new report, itel will be the next smartphone brand to launch smart TVs in India.

Itel (stylized as itel) is one of the three brands, apart from Infinix and TECNO under the Transsion umbrella. All of them have operations in India but itel will be the first to introduce smart TVs in the country.

According to an IANS report (via Businessworld), itel will launch televisions with screen sizes ranging from 32-inch to 55-inch. The company will target tier 3 and lower markets with affordable pricing.

These TVs are said to be “technologically advanced one-stop entertainment product solution”. Though these jargons suggest something extraordinary, we are certain that they will be just another ODM products powered by Android TV with support for all leading streaming services like Netflix, Amazon Prime Video, Disney+ Hotstar, and others.

As for resolution, we can expect the brand to offer its TVs in HD, FHD (1080p), and UHD (4K) options.

UP NEXT: Smartphone makers are slowly capturing the smart TV market

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